NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS

22. 2. 2024 Viewers worldwide viewed more on demand and linear TV than in the previous two years, according to NPAW’s 2023 Video Streaming Industry Report released this week. The amount of time the average user spends watching content per day increased globally in 2023 by 12% for VOD and 4% for Linear TV content. This pivot might… Continue reading NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS

HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING

31. 1. 2024 An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and… Continue reading HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING

TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?

29. 1. 2024 Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly. Amid all the positivity around marketing “confidence” appearing to improve heading into this year, TV is set to have another very tough year. Media-buying agency bosses I’ve spoken to in… Continue reading TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?

WILL SELF-SERVE GET SMALL ADVERTISERS TO EMBRACE TV? (WOLK)

21. 1. 2024 The television industry has come to realize that there are millions of small companies that could be running television commercials but are not. You may remember the days of Cambridge Analytica, when many of the world’s largest companies were pressured to withhold their advertising dollars from Meta (which was still called Facebook at the time).… Continue reading WILL SELF-SERVE GET SMALL ADVERTISERS TO EMBRACE TV? (WOLK)

SURVEY: HALF OF CTV USERS WANT TO SHOP DIRECTLY FROM TV ADS

20. 1. 2024 Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions. LG Ad Solutions has released a new survey that indicates many consumers would like to be able to shop directly from their TVs. Its latest streaming survey, “The Shoppable TV Report: 2024 and Beyond,” found that 53%… Continue reading SURVEY: HALF OF CTV USERS WANT TO SHOP DIRECTLY FROM TV ADS

WILL 2024 BE A REVOLUTIONARY YEAR FOR MEDIA: THE DOMINANCE OF CTV, AN EARTHQUAKE IN THE MIX OF ADVERTISERS, THE THREAT OF STREAMING SERVICES AND THE DAWN OF AI’S ADVERTISING POTENTIAL

5. 1. 2024 The world has welcomed the year 2024 with great expectations. Without exaggeration, this year seems to have potential to be truly revolutionary in the TV broadcasting environment.

STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X

4. 1. 2024 Consumers pay 4X more attention to CTV ads when they are contextually targeted with AI according to a new AVCA study. A new study by Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual advertising in streaming, found that consumers pay nearly 4X… Continue reading STUDY: AI CONTEXTUAL TARGETING BOOSTS CONSUMERS AD RECALL BY 4X

WHAT’S THE FUTURE OF THE TV EXPERIENCE GOING TO LOOK LIKE?

30. 12. 2023 Despite the rise of streaming services and CTV, traditional television is still prevalent. Television advertising has come a long way since the early days of broadcast, and today Connected TV (CTV) is a major player in the advertising landscape. With the rise of streaming services and internet-connected devices, CTV has become a popular medium for… Continue reading WHAT’S THE FUTURE OF THE TV EXPERIENCE GOING TO LOOK LIKE?

MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING

4. 10. 2023 The Czech Republic’s Media Club has launched a new programmatic buying of video advertising on TVs connected to the internet. It brings the possibility of unique programmatic advertising planning in the prima+ video library, HbbTV, smart TV applications, Samsung, LG, Android TV and IPTV operators from a single interface. Media Club is the first on… Continue reading MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING

WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

10. 8. 2023 Connected TV, or CTV for short, is in a growth phase, as viewers and advertisers migrate from linear broadcast television. The channel is being hyped by media owners and ad tech vendors alike as offering the ideal synthesis of TV reach and digital addressability. CTV ad investment is expected to reach $25.9bn globally in 2023,… Continue reading WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?

19. 5. 2023 TV planners are crying foul over the lack of TV ad impressions. Yet there are clouds of video ads on the Internet, and they are far from sold out. So what’s the problem? There are certainly multiple reasons, but I’ll just address the quality perspective here, writes David Bauckmann, CTO of Impression Media, in a… Continue reading DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?

CONNECTED TV HAS WORK TO DO TO PERSUADE MARKETERS OF ITS EFFECTIVENESS

18. 5. 2023 Findings from Nielsen’s fifth annual marketing report show that marketers have not yet become accustomed to CTV’s growing role in the media landscape. The survey of more than 1,500 global marketing professionals found that only 19% of brands view OTT/CTV as “extremely effective.” In marketers’ perception of advertising effectiveness, CTV lags behind social media, online… Continue reading CONNECTED TV HAS WORK TO DO TO PERSUADE MARKETERS OF ITS EFFECTIVENESS

LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

16. 5. 2023 Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining. Netflix and Alphabet, which also operates the YouTube video platform, continue to have the highest share of the European OTT (over the top) market, but their combined share… Continue reading LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT

27. 4. 2023 The great majority of marketers around the world are now including streaming platforms in their media planning, but far fewer view these as effective advertising channels. That’s according to the 2023 Annual Marketing Report from measurement company Nielsen. It found that while 84% of nearly 2,000 global marketers surveyed have embraced the use of OTT… Continue reading MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT

THE DEMISE OF LINEAR TV IS GREATLY EXAGGERATED

15. 4. 2023 Are we really looking at the end of linear TV? Certainly, the signs don’t seem good if you read headlines about cord-cutting and network and cable ratings declines. Insider Intelligence reports that in 2022, viewing on digital video platforms was just about on par with TV, with consumers averaging 3 hours and 2 minutes per… Continue reading THE DEMISE OF LINEAR TV IS GREATLY EXAGGERATED

STUDY USA: HOUSEHOLDS SPEND ALMOST 6 MINUTES LOOKING FOR CONTENT TO STREAM ON TV

13. 4. 2023 As U.S. consumers increasingly switch to connected televisions, finding something to stream in a sea of content offerings has become a challenge. New data from LG Ad Solutions found that the average U.S. household spends 5.7 minutes searching for content to stream. Although viewers are streaming more free, ad-supported TV, nearly half of U.S. households… Continue reading STUDY USA: HOUSEHOLDS SPEND ALMOST 6 MINUTES LOOKING FOR CONTENT TO STREAM ON TV

CO-VIEWING HELPS BOOST STREAMING REACH

12. 4. 2023 A new report from TVision Insights and Tegna illustrates just how much co-viewing impacts viewership numbers on streaming. The study, which was conducted using data from TVision’s proprietary software to measure persons-based viewing, showed that Premion was able to achieve a 19% boost over CTV norms based on a metric called VPVH (views per viewable… Continue reading CO-VIEWING HELPS BOOST STREAMING REACH

NEARLY NINE IN TEN U.S. INTERNET HOMES HAVE A STREAMING VIDEO SUBSCRIPTION

3. 4. 2023 Two in five share passwords for services, up from 27% in 2019, according to Parks Associates. New survey data from Parks Associates shows that subscription video services are nearly ubiquitous in U.S. homes, with 87% of US internet households having at least one OTT subscription service, and that password sharing is also widespread, with 40%… Continue reading NEARLY NINE IN TEN U.S. INTERNET HOMES HAVE A STREAMING VIDEO SUBSCRIPTION