TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
19. 1. 2022 Dive Brief: TV, in all forms including connected TV, is newly considered the most valuable video format for achieving advertisers’ goals, leaving digital video in its wake, according to the results of a new survey that Advertiser Perceptions provided to Marketing Dive. Specifically, 47% rank TV as the most valuable for achieving their goals, up… Continue reading TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
ADVERTISERS LOOK TO SPEND MORE ON ALL FORMS OF VIDEO, SURVEY FINDS
17. 1. 2022 Advertiser Perceptions said 24% plan to spend more on linear TV As more forms of television emerge, advertisers are looking to buy more video of all types, a new survey by Advertiser Perceptions finds. According to Advertiser Perceptions’ latest Video Advertising Convergence Report, 50% of advertisers said that video was the most valuable media in terms of… Continue reading ADVERTISERS LOOK TO SPEND MORE ON ALL FORMS OF VIDEO, SURVEY FINDS
THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
6. 1. 2022 TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV… Continue reading THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
STREAMING’S FUTURE MAY LOOK LIKE CABLE, ACCENTURE SAYS
4. 1. 2022 A new report from Accenture said consumers are complaining about streaming getting to be more like cable and, ironically, that cable operators are among the potential aggregators that could solve some of the issues facing the industry. According to Accenture’s survey, consumers feel they’re paying a lot for content they never watch and they’re not… Continue reading STREAMING’S FUTURE MAY LOOK LIKE CABLE, ACCENTURE SAYS
THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
4. 1. 2022 Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those ad dollars lies… Continue reading THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
2022 NEW YEAR’S PREDICTIONS FOR GAMING, TV, ADVERTISING AND DIGITAL MEDIA
31. 12. 2021 As we near the end of 2021 it is time to look back at my predictions for 2021 and see how I did. In 2020 I gave myself a B (3.25 out of 4) and you can read my 2020 predictions and self evaluation here. You can read my self-grading for 2021 for each prediction… Continue reading 2022 NEW YEAR’S PREDICTIONS FOR GAMING, TV, ADVERTISING AND DIGITAL MEDIA
DIGITAL AD DOLLARS SHIFT TO CTV – AND OTHER 2022 PREDICTIONS
29. 12. 2021 This being prime predictions season, I thought we’d end 2021 with a few offered by executives at some of the ad-tech and measurement firms on the front lines. The comments have been edited for flow and length purposes. John Hamilton, CEO, TVDataNow: Growth in CTV ad spend in 2022 will come in large part from money shifting… Continue reading DIGITAL AD DOLLARS SHIFT TO CTV – AND OTHER 2022 PREDICTIONS
WHICH MEDIUM WAS THE BIG WINNER IN 2021?
21. 12. 2021 Advertising has been recovering from the pandemic, but which channel bounced back quickest and biggest this year? Mediatel News spoke to media owners, agency execs, publishers, columnists and specialists to get their opinions. The ad agency exec Larissa Vince, CEO TBWA\London “I’ve been rather loving the high impact return of outdoor over the last… Continue reading WHICH MEDIUM WAS THE BIG WINNER IN 2021?
THE 2022 CEO PREDICTION LIST
16. 12. 2021 2021 has been another unpredictable year as COVID-19 and constantly shifting lockdown restrictions have continued to wreak havoc on the world economy. For the advertising industry, there have also been twists and turns, from continued strength in the CTV sector, to Google delaying its scrapping of third-party cookies. 2022 looks to be just as unpredictable.… Continue reading THE 2022 CEO PREDICTION LIST
THE REASONS CTV WILL REIGN IN A COOKIELESS WORLD
14. 12. 2021 The pandemic has accelerated a shift to connected TV viewing and the ability to target those audiences is becoming more sophisticated. Now the industry is poised for transformation on measurement, says TVSquared’s Darren Moore. Darren Moore TVSquared Although the end of third-party cookies has been postponed, preparations continue for its retirement, now scheduled for 2023. While… Continue reading THE REASONS CTV WILL REIGN IN A COOKIELESS WORLD
HOW TO HARNESS THE POWER OF CONNECTED TV
10. 12. 2021 Connected’ by Samsung Ads, brought together the industry’s sharpest minds to explore how Connected TV (CTV) is creating new opportunities for advertisers. Have you watched Squid Game? It might seem a little odd to start here, but when you consider that this gleefully violent show reached 111 million viewers worldwide in its first month on Netflix,… Continue reading HOW TO HARNESS THE POWER OF CONNECTED TV
HBBTV DRIVES TRANSITION TO NEXT-GENERATION BROADCAST AND OTT SERVICES
3. 12. 2021 Paris, December 3, 2021 – HbbTV has now reached the status of a mature standard endorsed by broadcasters, platform operators and manufacturers to deliver next-generation broadcast and OTT services, but closer cooperation between industry players is necessary to facilitate more complete deployment of the specifications in the market. This was the conclusion of the 9th HbbTV Symposium… Continue reading HBBTV DRIVES TRANSITION TO NEXT-GENERATION BROADCAST AND OTT SERVICES
SWITCHING ON TO CONNECTED TV? FOUR THINGS ADVERTISERS NEED TO KNOW
18. 11. 2021 While connected TV offers advertisers more choice and reach than ever before, brands must update their view of how to advertise on this platform, argues IAB UK’s Elizabeth Lane. When it comes to TV, one thing hasn’t changed. What we watch – from Squid Game to Succession, and from Love Island to Line of Duty –… Continue reading SWITCHING ON TO CONNECTED TV? FOUR THINGS ADVERTISERS NEED TO KNOW
UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY
18. 11. 2021 More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung… Continue reading UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY
THE FUTURE OF MEASURING A FRAGMENTED MEDIA LANDSCAPE
14. 11. 2021 Measuring media has never been as precise as stakeholders would like. Adding CTV (connected TV) and ATV (advanced TV) to an already intricate mix compounds the complexities. I recently asked Scott McDonald, president and CEO of the Advertising Research Foundation, to update us on efforts to improve the process. Paul Talbot: Could you share a bit… Continue reading THE FUTURE OF MEASURING A FRAGMENTED MEDIA LANDSCAPE
WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?
9. 11. 2021 The latest edition of TV Key Facts is titled ‘Restart.’ We are in the midst of a shift to a new era where media, consumers and brands are building the world of tomorrow together, combining the best of innovation with sustainable and responsible practices. The TV Key Facts report assembles trends, research and data to… Continue reading WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?
CTV SECURES ITS LEADING SHARE OF VIDEO AD IMPRESSIONS
5. 11. 2021 Connected TV continued to hold a comfortable lead in video ad impressions in Q3 2021, with a 35% share, according to the latest quarterly “State of Streaming” report from Extreme Reach. CTV’s share has been 35% or higher in each of the past five quarters, and hit 41% in this year’s first quarter. Since the pandemic broke… Continue reading CTV SECURES ITS LEADING SHARE OF VIDEO AD IMPRESSIONS
CONSUMERS WANT MORE STREAMING IN MORE PLACES
4. 11. 2021 Advent of 5G, self-driving vehicles increases availability of CTV outside the home, Vericast says. SAN ANTONIO—Although streaming Connected TV (CTV) has become a reality for more consumers than ever before, viewers are optimistic about the increasing availability of streaming outside the home environment, according to a new survey. CTV is defined as a TV that… Continue reading CONSUMERS WANT MORE STREAMING IN MORE PLACES
