DENTSU’S 2024 MEDIA TRENDS REPORT

19. 12. 2023 Dentsu is out with its annual media trends study and finds that generative AI is not just a trend but future-redefining technology with the potential to “lead a period of growth for media and a new golden age of creativity. According to Dentsu research, 91% of CMOs believe this technology is the future and not… Continue reading DENTSU’S 2024 MEDIA TRENDS REPORT

SUSTAINABLE MEDIA ISN’T A THING FOR CONSUMERS – YET

7. 12. 2021 Within the next year, three in five people could start to boycott brands that don’t act on climate change, new research says, but the effect of media delivery and consumption of advertising on carbon emissions has so far largely escaped public attention.  Key findings A global study covering 24,000 people from 19 countries, by media… Continue reading SUSTAINABLE MEDIA ISN’T A THING FOR CONSUMERS – YET