GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”

10. 4. 2024 The European Green Claims Directive aims to prevent misleading claims about “green” products. Markéta Pavlíková summarises what it will mean for the communication of companies and their products. Clearer rules, transparency of communication and a more precise definition of what greenwashing is, including how to prove it. This is what the European Commission’s proposed directive… Continue reading GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”

NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?

28. 12. 2022 The current EU directive on audiovisual media services significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research Analysts, Knowlimits, outlines how the news will affect broadcasting and analysis. The original limit was 12 minutes (20%) for each broadcast hour separately. The new regulation is still based on the 20% limit,… Continue reading NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?

CREATIVE SECTORS CALL FOR A SUSPENSION OF NEGOTIATIONS ON ARTICLE 13

15. 1. 2019 TO: Dear President Tusk, Dear President Juncker, Dear President Tajani, Dear Prime Minister Dăncilă, Dear Minister Ciamba, CC: Permanent and Deputy Permanent Representatives of the Member States to the European Union Chair of the Committee on Legal Affairs in the European Parliament Shadow Rapporteurs and members of the European Parliament negotiating team European Commission, Roberto… Continue reading CREATIVE SECTORS CALL FOR A SUSPENSION OF NEGOTIATIONS ON ARTICLE 13

AVMSD REVIEW: A STEP IN THE RIGHT DIRECTION, WITH MORE WORK AHEAD

27. 8. 2018 Egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive. Two years of challenging negotiations have delivered some welcome flexibility in commercial communications which should contribute to a more competitive environment for European broadcasters. We are encouraged by the liberalisation of the… Continue reading AVMSD REVIEW: A STEP IN THE RIGHT DIRECTION, WITH MORE WORK AHEAD