Tag: e-commerce

THE MASKED SINGER: DPG MEDIA AND JBC’S CREATIVE COLLABORATION

15. 2. 2024 While business partnerships and collaborations are key, joining forces in showcasing creativity can prove to be quite challenging, yet equally rewarding. Such was the case with the constructive partnership between DPG Media and Belgian fashion retailer JBC. The companies pulled off a successful collaborative campaign combining the fame of The Masked Singer competition with the… Continue reading THE MASKED SINGER: DPG MEDIA AND JBC’S CREATIVE COLLABORATION

UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018

13. 4. 2023 Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year. B2B brands have more than doubled their investment in UK linear TV… Continue reading UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018

WHY E-COMMERCE BRANDS ARE FLOCKING TO TV

31. 10. 2022 TV is experiencing a surge in spend from online-born businesses. The findings from Thinkbox’s TV playbook explore when to know the time is right to use TV advertising, its impact on online performance, and how to go about getting your online business on TV. The e-commerce boom is undoubtedly among the biggest business behavioral shifts… Continue reading WHY E-COMMERCE BRANDS ARE FLOCKING TO TV