RETHINKING SOME SUSTAINABLE STEREOTYPES

13. 3. 2024 While European consumers can be divided into four broad groups when thinking about the environment, their behaviours differ from one country to the next, often in unexpected ways, finds a new study. The study by Forrester identifies the following types of green consumer: Active Greens (21%): environmentally friendly products are chosen ahead of low cost… Continue reading RETHINKING SOME SUSTAINABLE STEREOTYPES

GREEN TV ADS NO MORE ENGAGING THAN AVERAGE

27. 12. 2023 Television adverts with an environmental message are no more emotionally engaging than the average commercial, according to an analysis by System1. System1 analysed 1,000 randomly selected adverts from the last three years to assess whether they contained environmental messages and how these were being communicated. The analysis found that across System1’s ad testing metrics, ads… Continue reading GREEN TV ADS NO MORE ENGAGING THAN AVERAGE