SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS
18. 6. 2024 A new survey highlights the growing importance of live event programming, particularly sports, for the broadcast industry with the finding that live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming. The survey involved consumers in the U.S., U.K.,… Continue reading SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS
LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS
9. 6. 2024 Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform. Consumers were 5% more likely to engage with quick-serve restaurants’ (QSR) or fast-food advertising on linear TV than on streaming platforms, according to EDO Ad EnGage.… Continue reading LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS
HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS
7. 5. 2024 Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social… Continue reading HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS
STUDY USA: SPORTS INCREASINGLY INFLUENCING CONSUMER STREAMING CHOICES
11. 3. 2024 More than a third of respondents to Hub survey say sports is “much more important than other kinds of content”. According to a new survey from Hub Research, sports is having an increasingly larger impact on consumers’ choice of streaming services. The survey—taken in advance of the blockbuster news of Disney, Warner Bros Discovery and… Continue reading STUDY USA: SPORTS INCREASINGLY INFLUENCING CONSUMER STREAMING CHOICES
STUDY: ADVERTISING THRIVES IN THE LIVING ROOM
7. 3. 2024 The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, and commissioned… Continue reading STUDY: ADVERTISING THRIVES IN THE LIVING ROOM
SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL
8. 2. 2024 The annual Adtaxi Super Bowl Viewership survey highlights both the ongoing shift towards streaming media and the potential impact of Taylor Swift on the game’s audience. For Super Bowl LXVII, the Adtaxi survey found that audiences will rely heavily on digital services, with more than one third (36%) of those surveyed saying they plan to… Continue reading SURVEY USA: 36% PLAN TO STREAM THE SUPER BOWL
TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD
13. 9. 2023 The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content. The survey shows that television is still very popular. Commentary on the… Continue reading TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD
CO-VIEWING HELPS BOOST STREAMING REACH
12. 4. 2023 A new report from TVision Insights and Tegna illustrates just how much co-viewing impacts viewership numbers on streaming. The study, which was conducted using data from TVision’s proprietary software to measure persons-based viewing, showed that Premion was able to achieve a 19% boost over CTV norms based on a metric called VPVH (views per viewable… Continue reading CO-VIEWING HELPS BOOST STREAMING REACH
CHANGING CHANNELS ON TV ADVERTISING
26. 2. 2023 Storytelling on television has been a key aspect of entertaining and engaging audiences for decades. From the late ’70s, television has become a staple with South African audiences, from bunny-ears, decoders to dishes, and streaming devices. Dallas, The Fresh Prince of Bel-Air, Live Sport, Noot Vir Noot, Surf Show Pick A Box and the on-set… Continue reading CHANGING CHANNELS ON TV ADVERTISING
THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN
1. 8. 2022 Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.
THE “MAPPING THE MOODS” STUDY REVEALS THE RELEVANCE OF CONTEXT IN MEDIA VIEWING
25. 7. 2022 Technological developments in the world of media affect viewing. A new study commissioned by Screenforce provides evidence of new patterns of video consumption among the expanded population.
STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES
5. 5. 2022 New Future Today survey finds that 94% of parents have increased co-viewing in the last year. While conventional wisdom holds that the proliferation of screens has produced more siloed viewing, a new survey commissioned by Future Today has found that family co-viewing among streaming audiences is actually increasing. “There is a misperception that the explosion in screens… Continue reading STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES
NEW FAMILY VIEWING DYNAMICS GIVE RISE TO A MODERN-DAY HEIRLOOM
29. 4. 2022 In a world rapidly filling with NFTs, crypto and metaverse musings, high-value possessions are not always tangible. Instead, digital attachments are just as sentimental as physical ones. This love for all things virtual is giving rise to a new kind of family heirloom, one that is fluid, ever-lasting and crosses multiple generations — the entertainment… Continue reading NEW FAMILY VIEWING DYNAMICS GIVE RISE TO A MODERN-DAY HEIRLOOM
CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA
26. 11. 2021 While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media. The most commonly used device for media activities among children is the mobile phone. It is used… Continue reading CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA
VIEWING COMES BACK TO THE LIVING ROOM
29. 3. 2021 In a clear indication of the lay of land in today’s TV industry, research from advertising technology platform provider FreeWheel has found that after a decade of change, and as people’s consumption of media has fragmented across devices over the past ten years, many have returned to the living room to watch connected TV (CTV). In the… Continue reading VIEWING COMES BACK TO THE LIVING ROOM
CO-VIEWING DURING COVID-19
28. 4. 2020 During CV-19, television has been delivering better value than ever before. The simple reason for this is co-viewing. If you’ve been gathering around the TV with your family in recent weeks like I have, you’re not alone. As we seek connection in this time of isolation, TV has cemented the role it plays in our lives… Continue reading CO-VIEWING DURING COVID-19
TV VIEWING IN THE UK UNDERGOES PROFOUND CHANGE
24. 4. 2020 The British Government ordered the UK to go into lockdown on March 23 and, after a month of self-isolation at home, a new study has revealed dramatic changes to TV viewing habits. News consumption, for example, more than doubled (up by 124%) in the first three weeks of lockdown, while there is clear evidence of… Continue reading TV VIEWING IN THE UK UNDERGOES PROFOUND CHANGE
STUDY THE AGE OF TELEVISION: THE NEEDS THAT DRIVE US
21. 11. 2018 Video is firmly entrenched in our lives. Whether we’re snuggling on the sofa for an evening of telly or killing time on our mobiles before the bus arrives, the opportunities to watch have never been greater. Back in 2013, we investigated what viewer motivations underpinned the TV we chose to watch. What drove someone to… Continue reading STUDY THE AGE OF TELEVISION: THE NEEDS THAT DRIVE US
