PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT

26. 2. 2025 Since the beginning of the year, intensive negotiations have been underway for the distribution of Prima Group channels on the Skylink platform. TV Prima and pay-TV operator Skylink have agreed to extend the distribution contract. Viewers of this satellite television and streaming platform will continue to have access to all nine Prima TV channels in… Continue reading PRIMA AND SKYLINK AGREE TO EXTEND DISTRIBUTION CONTRACT

PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

26. 2. 2025 Video platform prima+ has unveiled its programming plans for this year on the occasion of its second birthday. After two years of existence, the video platform prima+ reaches 350,000 real users per month and shows 97 million hours of viewing and 233 million views. Its offer has been used by 1.4 million real users. Prima… Continue reading PRIMA PLUS WILL PRESENT THE SERIES THE CASE OF THE DANCER, ABOUT PEOPLE AND HORSES OR THE NIGHT OPERATOR

NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN

24. 2. 2025 Three Czech actresses have lent their voices and faces to the stories of women who have struggled with the side effects of alcohol. The “Not Drinking is a Plus” campaign was born. Women with Courage warns against alcohol addiction. In the campaign of the Prima+ platform called “Nepit je plus”, actresses Michaela Badinková, Michaela Tomešová… Continue reading NOT DRINKING IS A PLUS, SAY CZECH ACTRESSES IN THE PRIMA+ CAMPAIGN

PRIMA WILL PREMIERE ITS HOBBY PROGRAMMES FROM SUNDAY 2 MARCH

21. 2. 2025 Prima will return new episodes of its four hobby shows to Sunday afternoon airtime. From Sunday 2 March, Prima will include the premiere episodes of its hobby shows. These are regularly broadcast from Sunday lunchtime. Receptář Prima nápadů, Libovky Pepy Libického, Vychytávky Ládi Hrušky and Zahradník po ruce, which continues for the second time this… Continue reading PRIMA WILL PREMIERE ITS HOBBY PROGRAMMES FROM SUNDAY 2 MARCH

PRIMA+ INCLUDES REALITY WITH STARHOUSE INFLUENCERS, WILL BE ON PRIMA

20. 2. 2025 Watchers use the app to decide who is the most “real”, thereby influencing the course of the game and the fate of individual participants. The streaming platform prima+ will include the daily reality show Starhouse from Monday 3 March. The edit will then be offered by the main channel Prima every Monday evening from 10… Continue reading PRIMA+ INCLUDES REALITY WITH STARHOUSE INFLUENCERS, WILL BE ON PRIMA

CNN PRIMA NEWS LAUNCHED TRUE CRIME SERIES MINUTES OF CRIME

19. 2. 2025 The documentary about the Uherské Brod shooting kicks off CNN Prima News’ new true crime series Minutes of Crime, which provides a look at crimes from history. CNN Prima News is launching a new true crime documentary called Minutes of Crime. The voiceover for the show was provided by actor Lukas Vaculik. The authors of… Continue reading CNN PRIMA NEWS LAUNCHED TRUE CRIME SERIES MINUTES OF CRIME

CZECH TELEVISION STAYED ABOVE 30 PERCENT IN JANUARY, SHARE INCREASED BY NOVA

6. 2. 2025 Czech Television’s stations reached their highest share in the audience group over 15 years of age in January. The Nova group improved its share the most compared to the same month last year. Despite a year-on-year decrease, Czech Television maintained a share of more than 30% in the universal audience group over 15 years old… Continue reading CZECH TELEVISION STAYED ABOVE 30 PERCENT IN JANUARY, SHARE INCREASED BY NOVA

PRIMA HUNG NGUYEN TAKES OVER THE ONLINE MANAGEMENT IN MEDIA CLOUD AND GROUP

3. 2. 2025 Hung Nguyen takes over from Jan Čadek work matters concerning the management of Prima Group’s online business and Media Club. Group Prima has new leadership in key areas – in online and human resources. Hung Nguyen has become the new commercial director of online development, replacing Jan Čadek in this position. He has held the… Continue reading PRIMA HUNG NGUYEN TAKES OVER THE ONLINE MANAGEMENT IN MEDIA CLOUD AND GROUP

TN AND UDÁLOSTI REMAIN THE MOST WATCHED TELEVISION NEWS

28. 1. 2025 The news programme Události maintains a stable audience base even after years of fragmentation. Televizni noviny is the most watched domestic news programme. TV news programmes remain at the top of the TV ratings. The most watched domestic news programmes are still Televizní noviny (Nova) and Události (Czech Television). This is according to the official… Continue reading TN AND UDÁLOSTI REMAIN THE MOST WATCHED TELEVISION NEWS

NOVA AND PRIMA SECURED THE TOP POSITIONS IN SLEDOVANITV

28. 1. 2025 Online platform SledováníTV has made a significant change in the ranking of TV channels in recent days, reflecting the new requirements of TV content providers, specifically media groups Nova and Prima. The new channel arrangement is based on agreements with individual content providers, which has led to some stations moving to more favourable positions. In… Continue reading NOVA AND PRIMA SECURED THE TOP POSITIONS IN SLEDOVANITV

VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

27. 1. 2025 For customers who have had access to Voyo, Vodafone TV will offer the competing service prima+ for three months. The prima+ service, which is operated by the Prima group, will appear on the Vodafone TV offer as a three-month gift for those customers who have subscribed to Voyo. MediaGuru.cz confirmed this to TV Prima. As… Continue reading VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA

14. 1. 2025 The position on the TV advertising market remains unchanged, with the overwhelming part of GRPs going to the Media Club and TV Nova networks. However, commercial TV channels are coping with the declining number of GRPs in linear broadcasting. Almost 86% of all TV advertising GRPs in 2024 were accounted for by the Media Club… Continue reading MEDIA CLUB AND NOVA DELIVERED THE MOST GRP LAST YEAR, INCREASED BY ČT AND ATMEDIA

JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT

13. 1. 2025 Jacobs Douwe Egberts, a leading coffee producer, in partnership with Prima TV and Kinet, is bringing a new twist to TV advertising. It was the first in the Czech Republic to use branding games in the HbbTV environment. It has also actively involved its Jacobs brand in the game and will reward successful players. The… Continue reading JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT

THE FIRST WEEK: ZOO NEW BEGINNINGS HAD MORE SPECTATORS THAN PROSTRENO

13. 1. 2025 The new series on TV Prima in the evening attracted more viewers than the number of viewers who watched Prostřeno at the same time last year. The series ZOO Nové začátky, which Prima launched as a novelty of its evening broadcast from 6 January from 18:00-19:00, was watched by an average of 464 thousand viewers… Continue reading THE FIRST WEEK: ZOO NEW BEGINNINGS HAD MORE SPECTATORS THAN PROSTRENO

PRIMA GROUP BELIEVES IT IS CLOSE TO A DEAL WITH SKYLINK

9. 1. 2025 The Prima Group says it believes an agreement with operator Skylink is imminent. Television Prima says it is close to an agreement with Canal+ Luxembourg, owner of operator Skylink, over a deal for satellite distribution of its channels. “Our goal has always been and will always be satisfied viewers. That is why we are pleased… Continue reading PRIMA GROUP BELIEVES IT IS CLOSE TO A DEAL WITH SKYLINK

ČT STARTS SPRING SCHEME, NOVA AND PRIMA WILL JOIN GRADUALLY

6. 1. 2025 Czech Television is introducing the first news from its spring schedule in the week of 6 January. Nova and Prima are starting the year with new episodes of well-known shows or reruns. They will introduce the new programmes in the following weeks of the new year. Starting Wednesday, January 8, Czech Television will present for… Continue reading ČT STARTS SPRING SCHEME, NOVA AND PRIMA WILL JOIN GRADUALLY

CZECH TV REMAINED FIRST IN 2024, HELPED BY A YEAR OF SPORTS

2. 1. 2025 Czech Television’s sports remained the most watched in 2024 in the universal audience over 15 years old. The sports year and viewer interest in the domestic hockey championship helped the result. In 2024, Czech Television’s stations achieved the highest TV market share in the universal group over 15 years of age in all-day broadcasting. Their… Continue reading CZECH TV REMAINED FIRST IN 2024, HELPED BY A YEAR OF SPORTS

MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS

31. 12. 2024 New TV stations and the continued development of video-on-demand, changes in Jaromír Soukup’s media companies, the demise of the first print dailies, the debate on the shape of media legislation and the development of DAB+. These are some of the main media events in 2024. This year started with the arrival of new TV channels,… Continue reading MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS