PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET
7. 10. 2024 This year, the prestigious Superbrands awards, which are given to the best brands on the Czech market, were awarded again in Prague’s Slovanský dom. Only brands with exceptional quality and customer trust can win these awards. Among this year’s winners is Prima TV, which has won the title for the ninth time. Brands cannot enter… Continue reading PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET
FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT
3. 10. 2024 Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content? The popularity of terrestrial TV in the Czech Republic is unquestionable. Over fifty percent of households have been using it… Continue reading FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT
PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS
2. 10. 2024 Video platform prima+ has announced several new features, including the expansion of children’s content and the possibility of viewing on Philips and Hisence TVs. Streaming platform prima+ is revamping the look of its TV app, aiming to make it easier for users to browse titles. The new app will also be available for Philips and… Continue reading PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS
NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START
2. 10. 2024 Prima will launch a new series, Kamarádi, from 22 October and a day later a new detective series, Hero. The prima+ platform will also premiere a miniseries called Náhradníci. TV Prima will launch new series Kamarádi and Hrdina later this autumn. The prima+ video platform will also feature a sequel to the No Regrets series… Continue reading NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START
PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY
30. 9. 2024 Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and the ad on their site. Prima describes the new product for selling video advertising as revolutionary. The Prima group has come up with a new product in the… Continue reading PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY
APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY
27. 9. 2024 Six players in the domestic audiovisual industry have signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. Six players of the domestic audiovisual industry signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. The platform, initially an informal discussion forum, will serve as the main centre for… Continue reading APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY
TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE
26. 9. 2024 The Radio and Television Broadcasting Council has granted the application of FTV Prima and granted it a license for another terrestrial and IPTV channel. Television group Prima has been granted a licence to broadcast a new channel Prima Case. It will focus on drama productions of non-European origin. The Radio and Television Broadcasting Council, which… Continue reading TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE
THE SECOND WAVE OF AUTUMN NEWS IS COMING
23. 9. 2024 The tactical game Zrádci has arrived on our TV screens. Kamarádi, Taneční, Hrdina, Záhadné případy and StarDance will also be fighting for viewers. On Sunday 22 September, Prima Television launched the first episode of the licensed tactical game Zrádci. Originally a Dutch format, it has an enthusiastic fan base abroad. Prima has been heavily promoting… Continue reading THE SECOND WAVE OF AUTUMN NEWS IS COMING
PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1
20. 9. 2024 Another of the thematic channels that the Prima Group is preparing for the Slovak market will start broadcasting on 1 November. Following the launch of the Slovak version of Prima Cool SK in May, the Prima Group will expand its offer of Prima stations for Slovak viewers with the addition of the female channel Prima… Continue reading PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1
TELEVISION STATIONS ARE ADJUSTING THEIR BROADCASTS DUE TO THE FLOOD SITUATION
15. 9. 2024 Nova Television will include special news programmes in its Sunday broadcasts and change the theme of its discussion programme Five Minutes to Twelve. The programme changes are due to the flood situation. The first Extraordinary Television News was broadcast on Sunday at 9.35 a.m., the next ones will be at 3.45 p.m. and 5.58 p.m.… Continue reading TELEVISION STATIONS ARE ADJUSTING THEIR BROADCASTS DUE TO THE FLOOD SITUATION
PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA
9. 9. 2024 The Prima Group plans to expand its portfolio of stations in the Czech Republic and Slovakia. The Prima television group has sent an application to the Radio and Television Broadcasting Council (RRTV) for a licence for its next channel. It is to be distributed in terrestrial broadcasting and IPTV. Prima names it in the application… Continue reading PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA
COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP
6. 9. 2024 Television group Prima and its representative Media Club have begun a search for a new commercial director. He will replace the outgoing Vladimír Pořízek. According to several reliable sources MediaGuru.cz, the current commercial director of the Prima TV group, Vladimír Pořízek, will leave his position. It should end at the end of the first quarter… Continue reading COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP
THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES
5. 9. 2024 The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments. At the beginning of September, Petr Král, online project manager, took over as director for the VOD and FAST segment within Prima Group, replacing Josef Beneš, the current director of VOD services at Prima Group ,… Continue reading THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES
DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA
4. 9. 2024 The thematic stations represented by Atmedia are also struggling to fill their advertising space. They cannot place up to one fifth of the GRPs demanded. The representation of thematic TV stations by Atmedia is also experiencing a growing demand for TV advertising that exceeds its capacity this year. The recent expansion of the number of… Continue reading DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA
STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV
3. 9. 2024 Staropramen will use vertical injection for its new campaign with Orlando Bloom. It launches from Tuesday 3 September. Pivovary Staropramen, which belongs to the international Molson Coors group, is the first brand to use the brand new format of vertical injection created and offered to advertisers by the Prima group. From Tuesday, 3 September, Prima will… Continue reading STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV
DIGIMEDIA ON THE FUNDING OF ČT AND ČRO OR TERESTRICE AND PAY TV
7. 6. 2024 This year’s Digimedia conference will focus on public service media funding, terrestrial broadcasting and pay TV, and digital networks for commercial radio. Not only for TV or radio receivers, but also for internet connections, there should be a new TV and radio fee. At least if Parliament approves the government’s amendment to the law on… Continue reading DIGIMEDIA ON THE FUNDING OF ČT AND ČRO OR TERESTRICE AND PAY TV
