TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS

17. 10. 2024 Take a look at what is behind the claims of people who indicate in surveys that they watch TV. And than have a look on what is the role of classic TV as a touchpoint?

THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL

18. 9. 2024 Since this August, the Association of Commercial Television (AKTV) has partnered with GroupM Czech Republic from the WPP group. Thanks to the exclusive cooperation with the mPanel data source, AKTV’s website ScreenVoice.cz will publish monthly interesting articles exploring television as an advertising medium and the viewing behaviour of Czech audiences. The Association of Commercial Television,… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL

TV VIEWERS. WHO ARE THEY AND HOW DO THEY SPEND THEIR TIME WITH AND WITHOUT TV?

3. 9. 2024 Watching TV means something different to everyone, and mostly, it doesn’t mean just one thing.

SOLVENT CZECHS LIKE TO HOLIDAY WITH A TRAVEL AGENCY. SEE WHAT YOU CAN DO TO APPEAL TO THEM IN YOUR TV ADVERTISING!

12. 8. 2024 ScreenVoice, exclusively in collaboration with GroupM and their data source mPanel, brings you an article about the hidden connections that put TV viewers and their habits in an unexpected light. This time, look forward to interesting facts about travelers and vacationers.