PAID VIDEO MARKET IN EUROPE IS EXPECTED TO GROW BY MORE THAN ONE HUNDRED MILLION

22. 4. 2021 The SVOD market is expected to attract more than 100 million subscribers in Europe by 2026. Number one is Netflix but the growth will be driven by Disney+ or HBO Max. The number of SVOD subscribers in Western Europe is expected to grow to 234 million by 2026 increasing by 70% compared to the end… Continue reading PAID VIDEO MARKET IN EUROPE IS EXPECTED TO GROW BY MORE THAN ONE HUNDRED MILLION

TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV

15. 7. 2019 Content abounds on streaming services like Netflix, Hulu and Amazon Prime Video. But when viewers are faced with too many choices of what to watch, some end up tuning out.  That’s the main finding from Nielsen’s Total Audience Report from the first quarter of 2019. What some have dubbed the golden age of TV led to… Continue reading TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV