BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

9. 4. 2025 How successful was the rebranding of Košík and what is next for Partners Banka and Pokáč. This was also heard at this year’s Brandstorming conference. New case studies, the influence of AI on advertising creation and the golden rules of brand building were presented in the programme of this year’s 11th edition of the Brandstorming… Continue reading BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

4. 4. 2025 Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup. When Apple introduced the first generation iPod music player in 2001, there were already a number of competitors on the market. Yet within two years, the new product had already captured more than a third of the… Continue reading CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED

THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET

3. 3. 2025 There are several ways to get viewers’ attention with your creative without having to invest millions, writes Votějch Prokeš of Behavio. Seven to eight million dollars. That’s roughly how much a 30-second ad slot at halftime of the US Super Bowl cost in 2025. And that’s not counting the cost of producing the spot itself.… Continue reading THREE TIPS ON HOW TO ENGAGE CUSTOMERS WITH ADVERTISING AND NOT BURN THE BUDGET