GEN Z DEMANDS MARKETING THAT REFLECTS DIVERSITY AND INCLUSION: STUDY

25. 6. 2023 If you are struggling to engage Gen Z, you should keep one thing in mind: That 50% believe gender is non-binary and that they expect marketing to show sensitivity to that issue, judging by a study from SeeHer, conducted by Horowitz Research. Perhaps more importantly, 46% of Gen Zers expect brands to prove their commitment… Continue reading GEN Z DEMANDS MARKETING THAT REFLECTS DIVERSITY AND INCLUSION: STUDY

DON’T BE AGEIST: MARKETING TO PEOPLE 50 AND OLDER

4. 4. 2023 Over the past several years, marketers, brands, creative teams, and media agencies have done a meaningful job of focusing on the importance of diversity in the representation of images and strategies in their advertising and communications efforts. Making sure that the BIPOC community, as well as people in the LGBTQ+ and people with disabilities groups,… Continue reading DON’T BE AGEIST: MARKETING TO PEOPLE 50 AND OLDER

CLEARCAST: 5 THINGS YOU CAN DO NOW TO MAKE YOUR ADS MORE ACCESSIBLE

5. 3. 2023 Clearcast is known for clearing ads in the UK and helping brands advertise responsibly on TV and video platforms. They are committed to making TV ads more accessible as part of their ‘Ads for all’ campaign. Here, they offer 5 suggestions for brands and agencies to consider to make their campaigns more accessible. Source: egtaknowledgehub.com

GERMANY STUDY: MORE THAN HALF OF GERMANS SUPPORT DIVERSITY IN BRAND COMMUNICATION

12. 8. 2022 A short study by YouGov presented the German population’s attitude towards diversity in brand and corporate marketing communications. The topic of diversity is increasingly emerging in society. One in four Germans (26 percent) report that they have dealt with the topic of diversity in society. According to respondents, diversity most often involves the topic of… Continue reading GERMANY STUDY: MORE THAN HALF OF GERMANS SUPPORT DIVERSITY IN BRAND COMMUNICATION

USA STUDY: DIVERSE ADS INCREASE PURCHASE INTENT

27. 6. 2022 Advertising that embraces diversity and representation leads to a greater likelihood of product recommendation and purchase, according to a new survey of consumers in the US and UK. Why it matters Diversity and inclusion is an issue of profound ethical importance, and must be treated as such by advertisers. As an additional benefit, good moral practice… Continue reading USA STUDY: DIVERSE ADS INCREASE PURCHASE INTENT

SEX, BRAINS, AND ADVERTISING

26. 5. 2022 At Brainy Bar 10, experts discussed the neuroscience behind the idea of the gendered brain, and the importance of external messaging and stimuli to the establishment of gender – Sam Peña-Taylor reports. “If the outside world is telling you something about yourself, it’s going to have a profound effect on your behaviour,” explains Gina Rippon, professor… Continue reading SEX, BRAINS, AND ADVERTISING

STUDY USA: BRANDS EMBRACE INCLUSION ARE PREFERRED AMONG CONSUMERS

25. 5. 2022 As America becomes more diverse, inclusivity is mission critical.Diversity, equity and inclusion (DEI) has become a critical topic for brands as consumers demand to see themselves reflected in advertising campaigns and for brands to do good in the world. Especially as America’s population is becoming more diverse — 42% of the population is composed of… Continue reading STUDY USA: BRANDS EMBRACE INCLUSION ARE PREFERRED AMONG CONSUMERS