WHAT’S UP AT HBBTV?

13. 11. 2024 Interview with chairman at HbbTV – Senior Advisor & Board Member in TMT & Digital – Strategic Alliances – Corporate Development – M&A – Industrial Affairs for Cable!Vision Europe. Mr Grivet, the HbbTV Symposium and Awards 2024 is just around the corner. What are the main topics we can expect this year and why are… Continue reading WHAT’S UP AT HBBTV?

TRENDS FOR 2025 BY KANTAR: FROM “WOKE” BRANDS TO “TOTAL” VIDEO

6. 11. 2024 The top 10 trends that will influence marketing in the next year and beyond have been presented by Kantar. It addresses the limits of innovation, generative AI and the demands of retail media. Kantar’s Marketing Trends 2025 report, which is based on both attitudinal research and behavioural data, is designed to help marketers navigate an… Continue reading TRENDS FOR 2025 BY KANTAR: FROM “WOKE” BRANDS TO “TOTAL” VIDEO