MEDIA AD INVESTMENTS REMAINED ABOVE LAST YEAR’S LEVELS IN AUGUST
21. 9. 2021 The volume of monitored media ad investments for the first eight months of this year remains above the last year’s comparable period, indicates the data of Nielsen Admosphere. The volume of monitored media ad investments for the first eight months of this year remains above the last year’s comparative period. According to Nielsen Admosphere’s monitoring,… Continue reading MEDIA AD INVESTMENTS REMAINED ABOVE LAST YEAR’S LEVELS IN AUGUST
IN THE POST-PANDEMIC ERA OF TV, ALL BRANDS ARE DTC
23. 8. 2021 Australia’s direct-to-consumer (DTC) brands are capitalising on Australia and New Zealand’s ecommerce growth – the highest across the globe at +107% in Q3 2020 – to expand their market presence. And they’re using TV to do it. Accustomed to impression-based measurement and data-driven insights, DTCs came to TV with high expectations. Their approach changed the… Continue reading IN THE POST-PANDEMIC ERA OF TV, ALL BRANDS ARE DTC
TV ADS INSPIRE INVESTMENT INTEREST
11. 8. 2021 Stock trading volumes in the United States have soared over the last year and much of it seems to be driven by retail investors. With thousands of stocks to choose from, what factors influence investors’ decisions? In a new Cornell study, published Aug. 10 in Management Science, researchers show that advertising is one of the most noteworthy influences… Continue reading TV ADS INSPIRE INVESTMENT INTEREST
NINE STRATEGIC WAYS ADVERTISERS CAN LEVERAGE OTT AND CTV IN 2021
26. 7. 2021 Over-the-top and connected TV advertising heated up in 2020 as restrictions were imposed to address the Covid-19 pandemic, leading people to stay home and binge on streaming content or their favorite cable television programs. Thanks to the measurable reach they offer, OTT and CTV became incredibly popular marketing and advertising channels over the past year. … Continue reading NINE STRATEGIC WAYS ADVERTISERS CAN LEVERAGE OTT AND CTV IN 2021
AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021
21. 7. 2021 According to monitoring, the first half of 2021 brought more money from ad sales to the Czech media than the first half of last year. Monitored investments relating to the purchase of ad space in the media in the first half of this year achieved a higher volume than in the same period of 2020,… Continue reading AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021
MEDIA SPEND RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI
19. 7. 2021 Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales.
PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP
30. 6. 2021 The clients’ initial cautiousness disappears and TV ad autumn might be strong as indicated by the estimates of TV market development. According to Nielsen Admosphere’s AdIntel monitoring, the volume of TV advertising got to its high this year in May and increased by nearly a third compared to last May. It was one tenth higher than… Continue reading PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP
AD INVESTMENTS IN MEDIA GREW SIGNIFICANTLY IN MAY
18. 6. 2021 Monitoring for this May reports an almost one-third year-on-year growth in investments in media ad space. The volume of gross monitored investments directed at media ad space purchases in May shows a significant year-on-year growth. On average, it exceeds 30% in the monitored ATL offline media. In gross figures, it is two billion Czech crowns more… Continue reading AD INVESTMENTS IN MEDIA GREW SIGNIFICANTLY IN MAY
TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL
11. 6. 2021 Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years. The restrictions and regulations of COVID-19 increased consumer time with television in all its forms, including free-to-air and the various catchup and BVOD.… Continue reading TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL
TRENDS OF THE MONTH: ROI, B2B AND NEXT GEN TV
19. 3. 2021 This month: How advertisers can double their return on investment (ROI), some of the challenges and opportunities for B2B marketers and the future landscape of TV advertising and audiences. Half of brands achieve an ROI of $1.06, but the most effective can double this For every $1 spent on media, advertisers can expect an average… Continue reading TRENDS OF THE MONTH: ROI, B2B AND NEXT GEN TV
BRAND SAFETY FOR CTV COMES FIRST, PERFORMANCE IS A CLOSE SECOND
19. 2. 2021 Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the most important issue? Perhaps a clue is where the actual dollars are flowing. Many CTV dollars have benefited traditional TV players and… Continue reading BRAND SAFETY FOR CTV COMES FIRST, PERFORMANCE IS A CLOSE SECOND
DON’T STOP ME NOW: WHY BRANDS SHOULD CONTINUE TO MAKE THEIR VOICE HEARD
2. 2. 2021 It’s as tough a time as it’s ever been for businesses, and marketing budgets are under extreme pressure, but going dark is a false economy, says Kantar’s Mark Inskip. The latest IPA Bellwether report shows that businesses are cutting marketing budgets as a direct consequence of Covid-19 and Brexit. One could argue it’s an understandable response in the… Continue reading DON’T STOP ME NOW: WHY BRANDS SHOULD CONTINUE TO MAKE THEIR VOICE HEARD
WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021
17. 1. 2021 How’s your TV watch time been? Don’t sugarcoat it – you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion… Continue reading WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021
FOUR COVID-19 MARKETING TRENDS: NAVIGATING WHAT’S NEXT
1. 6. 2020 As countries around the world emerge from lockdown, businesses are having to adjust to a future rather different from the one they’d planned for in January. WARC’s Anna Hamill highlights some key trends. Staring down the barrel of what is certain to be a severe economic recession, marketers are now preparing to navigate a period of prolonged uncertainty… Continue reading FOUR COVID-19 MARKETING TRENDS: NAVIGATING WHAT’S NEXT
PETER FIELD: BRANDS HAVE TO INVEST DESPITE THE CRISIS, OTHERWISE THEY WILL GO WEAK
28. 5. 2020 Investment advantages grow faster in recession, says the expert Peter Field based on experience gained in the previous crisis in 2008/2009. In recession, brands should not cancel their investments in communication and should predominantly focus on brand building rather than short-time activation. This is one of the recommendations given to clients by Peter Field who,… Continue reading PETER FIELD: BRANDS HAVE TO INVEST DESPITE THE CRISIS, OTHERWISE THEY WILL GO WEAK
IF YOU’RE IN MARKETING, NOW IS A TIME TO SPEND, NOT BEND
6. 4. 2020 There are very few upsides for anyone right now. A record number of companies, big and small, find themselves just weeks from insolvency. Employees are being let go in record numbers. And the media is collapsing as advertising dries up and a long, difficult and painful recession lumbers into view. It’s a struggle to find even the faintest… Continue reading IF YOU’RE IN MARKETING, NOW IS A TIME TO SPEND, NOT BEND
TV CAN NOW COMPLETE THE ATTRIBUTION PUZZLE
5. 12. 2018 Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in the same way digital media has for years. Critically, the concept of quantifying offline media’s contribution to a business outcome, no matter where the consumer is in their purchase journey, has realigned the industry’s approach to… Continue reading TV CAN NOW COMPLETE THE ATTRIBUTION PUZZLE
THIS IS WHAT ADVERTISING TRANSFORMATION LOOKS LIKE, SAYS NBCU AS IT OUTLINES ITS 2019 ROADMAP
27. 11. 2018 Linda Yaccarino, Chairman, Advertising and Client Partnerships at NBC Universal, has been outlining the company’s change vision for the year ahead, and re-iterating her determination that one of the world’s most important media companies will not settle for the status-quo and intends to ‘set the new standard’ for what ad-supported TV means for both consumers… Continue reading THIS IS WHAT ADVERTISING TRANSFORMATION LOOKS LIKE, SAYS NBCU AS IT OUTLINES ITS 2019 ROADMAP
