CZECH PRIMA PROMOTES HBBTV

7. 10. 2019 The Czech national broadcaster Prima will soon start to complement the HbbTV verification of smart TVs by Ceske Radiokomunikace (CRa) with its own iPrima seal. Furthermore, according to its product manager Iva Nesrstova, Prima’s HbbTV offer from mid-October include content that has not yet been shown on its TV channels. Nesrstova, who was speaking to… Continue reading CZECH PRIMA PROMOTES HBBTV

HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA

6. 5. 2019 The red button on the remote control has become one of the most profitable digital services for TV Prima. The number of viewers and time spent with hybrid TV is growing. Viewers willingly pay and fill in questionnaires via HbbTV. So much so that Prima at first considered it a mistake. When Prima TV viewers want… Continue reading HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA