DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA

4. 9. 2024 The thematic stations represented by Atmedia are also struggling to fill their advertising space. They cannot place up to one fifth of the GRPs demanded. The representation of thematic TV stations by Atmedia is also experiencing a growing demand for TV advertising that exceeds its capacity this year. The recent expansion of the number of… Continue reading DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA

ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

11. 6. 2024 The most profitable player in the commercial TV market is seeing unabating pressure on its advertising space. As a result, some clients are already negotiating bookings for their additional investments. It is already certain that the price of TV advertising will increase again. Also in play is a change in the target group for 2025.… Continue reading ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

TV NOVA TO INCREASE ADVERTISING PRICES BY 18 PERCENT FOR 2024

5. 10. 2023 In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space. The expected increase in TV advertising prices for next year has been confirmed by the strongest player in the domestic commercial market in terms of turnover, Nova Group. For 2024, it… Continue reading TV NOVA TO INCREASE ADVERTISING PRICES BY 18 PERCENT FOR 2024