Most-read topics:
all advertising brand VOD creativity efficiency aktv TV Nova TV Prima linear televisionJAN VLČEK WILL LEAVE THE LEADERSHIP OF CME AT THE END OF MARCH
28. 2. 2024 After 13 years, Jan Vlček will leave the CME Group and the Nova TV Group. He will leave the management of CME at the end of March. Jan Vlček will leave his current role as Group Revenue Chief at CME at the end of March. He will move to the position at the end of… Continue reading JAN VLČEK WILL LEAVE THE LEADERSHIP OF CME AT THE END OF MARCH
AKTV CELEBRATES SIX YEARS, JAN VLČEK IS SUCCEEDED BY KLARA BRACHTLOVÁ ON THE BOARD OF DIRECTORS AND AS PRESIDENT
5. 4. 2023 The trade association bringing together the most prominent commercial broadcasters is celebrating six years of existence. Following the organizational changes of one of its members, TV Nova, Jan Vlček was replaced by Klára Brachtlová, Chief External Affairs of the media group CME, in the board of directors and as president. The change is effective as… Continue reading AKTV CELEBRATES SIX YEARS, JAN VLČEK IS SUCCEEDED BY KLARA BRACHTLOVÁ ON THE BOARD OF DIRECTORS AND AS PRESIDENT
CME AND TV NOVA ANNOUNCE ORGANISATIONAL CHANGES TO SUPPORT GROWTH AND DIGITAL TRANSFORMATION
14. 12. 2022 The management of CME and TV Nova announce significant changes in the organisational structure of both companies. These changes are intended to further support not only the rapid growth of the group as a whole, but also its digital transformation. The new CEO of TV Nova will be Daniel Grunt from 1 January, who will… Continue reading CME AND TV NOVA ANNOUNCE ORGANISATIONAL CHANGES TO SUPPORT GROWTH AND DIGITAL TRANSFORMATION
ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK
12. 11. 2022 A year ago at this time, Jan Vlček, CEO of the Nova group, was praising the “golden times” for the TV business. Big advertisers – retail chains, electronics manufacturers or e-shops – were spending billions on advertising spots as people rushed to shop after the pandemic. This year is likely to be another growth year… Continue reading ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK
TV NOVA TO INCREASE THE ADVERTISING COST BY 12% FOR 2023
24. 10. 2022 TV Nova will partly reflect the price increase in its business policy for 2023. it will increase its TV advertising cost by 12%. Nova TV Group will increase the cost of TV advertising by 12% for 2023. “The current economic situation has affected virtually all areas of the economy, not excluding the TV market. Likewise,… Continue reading TV NOVA TO INCREASE THE ADVERTISING COST BY 12% FOR 2023
AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING
20. 10. 2022 The traditional autumn conference of the Association of Commercial Television (AKTV) will take place on 22th of November 2022 in Spojka Karlín and will be co-hosted by the Slovak Asociácia televiznych vysíateľov Slovenska (ATVS). The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the… Continue reading AKTV CONFERENCE WILL PRESENT ITS FIRST-EVER RESEARCH AND WILL FOCUS ON ATTENTION IN ADVERTISING
HBBTV SYMPOSIUM 2022 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND NEW HBBTV SERVICES
29. 9. 2022 Tickets are ready to buy. Symposium will focus on Targeted Advertising, DVB-I and new HbbTV services. More about conference programm on the web pages.
NEW CONTENT ON TV NOVA WILL BUILD UP IN 2023
22. 8. 2022 The advertising autumn on TV Nova has been promising so far. The investments the TV group has made in the preparation of the programme should bear fruit not only this autumn, but especially next year, says Jan Vlček, CEO of TV Nova. Last week, the Nova Television Group presented its autumn scheme, from which it… Continue reading NEW CONTENT ON TV NOVA WILL BUILD UP IN 2023
ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
12. 5. 2022 This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
GOLDEN DAYS FOR TV. RATINGS ARE GROWING AND CHANNELS WILL NOT ACCOMMODATE MORE ADS, SAYS NOVA’S CEO JAN VLČEK
25. 10. 2021 According to the CEO of the largest local commercial TV, with the pandemic remission the Czechs have returned to shopping, and retail chains, electronics producers or e-shops spend billions on ad spots with unparalleled intensity. “We have not seen such good times for TV ad sales for a long time,” says Nova’s CEO Jan Vlček… Continue reading GOLDEN DAYS FOR TV. RATINGS ARE GROWING AND CHANNELS WILL NOT ACCOMMODATE MORE ADS, SAYS NOVA’S CEO JAN VLČEK
NOVA IS GOING TO INCREASE TV AD PRICES FOR 2022 BY 12.5%
21. 10. 2021 The Nova TV group will increase the cost of TV advertising for 2022 by 12.5 %, says its CEO, Jan Vlček. Nova is going to increase its advertising cost for 2022 by 12.5 %. As part of GRPs of campaigns, the adjustment of monthly coefficients will be reflected in the increased price for the months… Continue reading NOVA IS GOING TO INCREASE TV AD PRICES FOR 2022 BY 12.5%
INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS
23. 9. 2021 Strong demand is coming from advertisers in the e-commerce, retail and food and beverage segments. There is a high demand for TV advertising, confirms the CEO of the Nova TV Group Jan Vlček. Nova TV Group has seen a growth in demand for TV advertising since this spring and the interest in it continues to… Continue reading INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS
NOVA TO LAUNCH A NEW CHANNEL NOVA LADY AND RENAME NOVA 2 TO NOVA FUN
5. 8. 2021 Nova Group’s portfolio of thematic stations will expand to include a new channel for women Nova Lady. At the same time, Nova 2 and Nova Action are subject to changes. Nova TV Group is going to make changes in its thematic channels. Nova 2 will be renamed to Nova Fun in the autumn and will focus… Continue reading NOVA TO LAUNCH A NEW CHANNEL NOVA LADY AND RENAME NOVA 2 TO NOVA FUN
STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER
4. 6. 2021 How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found bellow: We addressed… Continue reading STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER
AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE
14. 6. 2019 As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit – the annual, 2-day egta-member meeting, where media companies share their experience, inspiration and contacts. This year’s… Continue reading AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE
ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION
12. 4. 2018 In the first year of its existence, the Association of Commercial Television (AKTV) set two main goals: to spread awareness among advertisers about television being a key advertising mediatype and to do so through marketing activities as well as to engage in law-making processes with a direct impact on commercial television business. During its first year, AKTV… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION