THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
23. 1. 2022 TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV… Continue reading THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
SHORT ESSAY: LINEAR TV IS DEAD, LONG LIVE LINEAR TV
22. 1. 2022 The position of streaming services is seemingly strong, but linear TV still reigns supreme, suggests Erika Luzsicza in her short essay. Media-wise, streaming services seem to be greatly overshadowing linear TV. This is helped by the various records set with some regularity by both global and purely local players. Sometimes it seems that entering the… Continue reading SHORT ESSAY: LINEAR TV IS DEAD, LONG LIVE LINEAR TV
TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
19. 1. 2022 Dive Brief: TV, in all forms including connected TV, is newly considered the most valuable video format for achieving advertisers’ goals, leaving digital video in its wake, according to the results of a new survey that Advertiser Perceptions provided to Marketing Dive. Specifically, 47% rank TV as the most valuable for achieving their goals, up… Continue reading TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
THE BIG BANG: CREATIVE AND MEDIA’S SURPRISING SECOND MARRIAGE
18. 1. 2022 Creative and media are finally getting back together. Just not in the way we imagined it would. In the last week of 2021, TikTok was confirmed as the biggest website on the planet, while Minecraft content on YouTube hit a trillion views. Online creators are building individual publishing powerhouses and vibrant communities in an explosion… Continue reading THE BIG BANG: CREATIVE AND MEDIA’S SURPRISING SECOND MARRIAGE
ADVERTISERS LOOK TO SPEND MORE ON ALL FORMS OF VIDEO, SURVEY FINDS
17. 1. 2022 Advertiser Perceptions said 24% plan to spend more on linear TV As more forms of television emerge, advertisers are looking to buy more video of all types, a new survey by Advertiser Perceptions finds. According to Advertiser Perceptions’ latest Video Advertising Convergence Report, 50% of advertisers said that video was the most valuable media in terms of… Continue reading ADVERTISERS LOOK TO SPEND MORE ON ALL FORMS OF VIDEO, SURVEY FINDS
THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
6. 1. 2022 TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV… Continue reading THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
TV ADVERTISING REBOUND WILL STAY SWITCHED ON INTO 2022, ENDERS ANALYSIS SAYS
6. 1. 2022 TV advertising will remain strong this year, with the rebound in spend experienced during 2021 forecast to continue, due to a change in consumer habits, according to Enders Analysis data. Just Eat, Peloton and Vinted tap into new consumer habits while sporting events bolster TV adspend. TV adspend, including video on demand, is forecast to… Continue reading TV ADVERTISING REBOUND WILL STAY SWITCHED ON INTO 2022, ENDERS ANALYSIS SAYS
THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
4. 1. 2022 Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those ad dollars lies… Continue reading THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
DIGITAL AD DOLLARS SHIFT TO CTV – AND OTHER 2022 PREDICTIONS
29. 12. 2021 This being prime predictions season, I thought we’d end 2021 with a few offered by executives at some of the ad-tech and measurement firms on the front lines. The comments have been edited for flow and length purposes. John Hamilton, CEO, TVDataNow: Growth in CTV ad spend in 2022 will come in large part from money shifting… Continue reading DIGITAL AD DOLLARS SHIFT TO CTV – AND OTHER 2022 PREDICTIONS
CHRISTMAS AND TV: WHAT YOU NEED TO KNOW
21. 12. 2021 Christmas and TV go together like port and Stilton, turkey and stuffing, or a nut roast and disappointment. But what exactly does Christmas mean to TV – and what does TV mean to Christmas? You might not be asking these questions, but we have answers nonetheless… Do we watch more TV at Christmas? TV is incredibly… Continue reading CHRISTMAS AND TV: WHAT YOU NEED TO KNOW
USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION
21. 12. 2021 SUMMARY An overview of changes in linear TV’s daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States. Linear TV is settling into a post-pandemic trend of smaller audiences but higher consumption as daily reach declines but minutes watched rise. At the same time, sports content, one of… Continue reading USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION
WHICH MEDIUM WAS THE BIG WINNER IN 2021?
21. 12. 2021 Advertising has been recovering from the pandemic, but which channel bounced back quickest and biggest this year? Mediatel News spoke to media owners, agency execs, publishers, columnists and specialists to get their opinions. The ad agency exec Larissa Vince, CEO TBWA\London “I’ve been rather loving the high impact return of outdoor over the last… Continue reading WHICH MEDIUM WAS THE BIG WINNER IN 2021?
THE 2022 CEO PREDICTION LIST
16. 12. 2021 2021 has been another unpredictable year as COVID-19 and constantly shifting lockdown restrictions have continued to wreak havoc on the world economy. For the advertising industry, there have also been twists and turns, from continued strength in the CTV sector, to Google delaying its scrapping of third-party cookies. 2022 looks to be just as unpredictable.… Continue reading THE 2022 CEO PREDICTION LIST
THE REASONS CTV WILL REIGN IN A COOKIELESS WORLD
14. 12. 2021 The pandemic has accelerated a shift to connected TV viewing and the ability to target those audiences is becoming more sophisticated. Now the industry is poised for transformation on measurement, says TVSquared’s Darren Moore. Darren Moore TVSquared Although the end of third-party cookies has been postponed, preparations continue for its retirement, now scheduled for 2023. While… Continue reading THE REASONS CTV WILL REIGN IN A COOKIELESS WORLD
ANALYSIS: VOD ALREADY ACCOUNTS FOR A THIRD OF REVENUES IN THE EUROPEAN MARKET
1. 12. 2021 Online video is becoming a significant part of the financing of the audiovisual sector in Europe. According to Ampere Analysis, it accounts for 30 % of total revenues. Online video (video-on-demand, VOD) is now the main element driving the European media economy. The size of the European audiovisual market is estimated at €142 billion this… Continue reading ANALYSIS: VOD ALREADY ACCOUNTS FOR A THIRD OF REVENUES IN THE EUROPEAN MARKET
SOMETHING OLD OR SOMETHING NEW? WHY TV PLUS STREAMING IS THE MARRIAGE FOR YOU
28. 11. 2021 New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party or third-party? One of the most challenging choices is how to make the most of video advertising – that is, how to balance traditional TV (the… Continue reading SOMETHING OLD OR SOMETHING NEW? WHY TV PLUS STREAMING IS THE MARRIAGE FOR YOU
CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA
26. 11. 2021 While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media. The most commonly used device for media activities among children is the mobile phone. It is used… Continue reading CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA
EU: VIEWERS ENJOY, VALUE ADS VIEWED ON A TV MORE THAN ANY OTHER DEVICE
24. 11. 2021 More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.
