Tag: live broadcast
SHOP SMART, SHOP GREEN: IP OSTERREICH AND GREEN SHOPPING DAYS COLLABORATION
12. 9. 2024 As consumers grow more aware of the environmental and social consequences of their purchases, businesses are increasingly compelled to respond to these evolving values. Companies recognise that aligning with their audience’s concerns is not just a trend but a crucial strategy for long-term success. To meet the growing demand for sustainable options, IP Österreich, the… Continue reading SHOP SMART, SHOP GREEN: IP OSTERREICH AND GREEN SHOPPING DAYS COLLABORATION
SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS
18. 6. 2024 A new survey highlights the growing importance of live event programming, particularly sports, for the broadcast industry with the finding that live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming. The survey involved consumers in the U.S., U.K.,… Continue reading SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS
OLDER, WEALTHIER VIEWERS VALUE TV NEWS AND SPORTS MORE, LRG SAYS
6. 4. 2022 Live programming will continue to keep pay-TV relevant, researcher says. Despite the increase in cordcutting, drawing viewers away from pay-TV, interest in live news and sports—a staple of traditional linear TV—remains high among older, wealthier viewers, according to a recent study from Leichtman Research Group. When asked the importance of various programming genres, overall, 49% of… Continue reading OLDER, WEALTHIER VIEWERS VALUE TV NEWS AND SPORTS MORE, LRG SAYS
USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION
21. 12. 2021 SUMMARY An overview of changes in linear TV’s daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States. Linear TV is settling into a post-pandemic trend of smaller audiences but higher consumption as daily reach declines but minutes watched rise. At the same time, sports content, one of… Continue reading USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION
WOLDE: TOTAL VIDEO WINS, LIVE TV HAS THE LARGEST SHARE
19. 1. 2021 There is no division between online and broadcast TV video; platforms support each other and the so-called total video wins today, says Štěpán Wolde. Live TV continues to be the strongest source of video content consumption in the general population older than 4 years in the Czech Republic. Its share in all video viewing (including… Continue reading WOLDE: TOTAL VIDEO WINS, LIVE TV HAS THE LARGEST SHARE
