TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS
17. 10. 2024 Take a look at what is behind the claims of people who indicate in surveys that they watch TV. And than have a look on what is the role of classic TV as a touchpoint?
TV VIEWERS. WHO ARE THEY AND HOW DO THEY SPEND THEIR TIME WITH AND WITHOUT TV?
3. 9. 2024 Watching TV means something different to everyone, and mostly, it doesn’t mean just one thing.
STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW
30. 3. 2024 Media habits are changing but nearly two-thirds (64%) of Britons’ TV viewing time remains spent on live TV, with online streaming (36%) some way behind, according to a new study. GWI’s 2024 Global Media Landscape Report says hits like BBC’s The Traitors demonstrate TV’s durability, but cautions that, “as with any form of consumption, appetite is always… Continue reading STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW
STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD
25. 10. 2023 Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study. Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVODs has shrunk dramatically… Continue reading STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD
TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
19. 1. 2022 Dive Brief: TV, in all forms including connected TV, is newly considered the most valuable video format for achieving advertisers’ goals, leaving digital video in its wake, according to the results of a new survey that Advertiser Perceptions provided to Marketing Dive. Specifically, 47% rank TV as the most valuable for achieving their goals, up… Continue reading TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
THE ECOSYSTEM IS CHANGING DRAMATICALLY, A SINGLE METRIC IS KEY TO MONETISATION, SAYS NIELSEN’S MATT O’GRADY
25. 10. 2019 The findings of the total audience report, The Media Landscape (2019), were shared by Matt O’Grady of Nielsen in his keynote. When display came along 20 years ago, it was a bit of a shock for traditional TV. Its world was video – and suddenly they had to compete with the display. Today’s connected TV… Continue reading THE ECOSYSTEM IS CHANGING DRAMATICALLY, A SINGLE METRIC IS KEY TO MONETISATION, SAYS NIELSEN’S MATT O’GRADY
