SUPER BOWL: CELEBRITY IS NOT NECESSARY FOR ADVERTISING SUCCESS

12. 3. 2024 Not every Super Bowl ad this year had to have a celebrity or exaggerated humor to be effective and successful, an Ipsos analysis shows. The Super Bowl is one of the most-watched events of the year in the US every year. However, this sporting feast has long been about more than just the game itself.… Continue reading SUPER BOWL: CELEBRITY IS NOT NECESSARY FOR ADVERTISING SUCCESS

BRAND CHARACTERS BEAT CELEBRITIES IN SUPER BOWL ADS

30. 1. 2024 A new study shows that brand characters out-perform celebrities in Super Bowl ads, though few brands use that approach. Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. System1 tested consumers’ emotional reactions to Super Bowl ads of the past four years (2020-2023) and… Continue reading BRAND CHARACTERS BEAT CELEBRITIES IN SUPER BOWL ADS