BRANDS TAKE THEIR INTELLECTUAL PROPERTIES TO HOLLYWOOD — WITH MARKETING MIXES TO GO ALONG WITH THEM

25. 7. 2023 Barbiecore has reached fever pitch this summer. In anticipation of the upcoming Margot Robbie and Greta Gerwig live-action film based on the Mattel doll that will be released July 21, dozens of brands have released limited-edition Barbie merchandise and many more are collaborating with the brand. Barbie is just one example of what’s to come… Continue reading BRANDS TAKE THEIR INTELLECTUAL PROPERTIES TO HOLLYWOOD — WITH MARKETING MIXES TO GO ALONG WITH THEM

SEX, BRAINS, AND ADVERTISING

26. 5. 2022 At Brainy Bar 10, experts discussed the neuroscience behind the idea of the gendered brain, and the importance of external messaging and stimuli to the establishment of gender – Sam Peña-Taylor reports. “If the outside world is telling you something about yourself, it’s going to have a profound effect on your behaviour,” explains Gina Rippon, professor… Continue reading SEX, BRAINS, AND ADVERTISING