MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING
15. 8. 2023 The Czech sales agency Media Club has with its technological partner KINET developed a new advertising platform which allows clients to quickly and automatically purchase the Switch-In advertising format on HbbTV. Known as AD SIMPLE, it has since the beginning of this month been available for advertising agencies and clients at www.adsimple.cz. Commenting on the… Continue reading MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING
PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR
14. 8. 2023 The Prima Group generated revenues of nearly CZK 4 billion last year, with profits exceeding half a billion. The operator of the Prima TV group generated revenues of CZK 3.975 billion last year, up 6 percent year-on-year. The group remained in profit exceeding half a billion crowns, specifically 508 million crowns. CZK 50 million. But… Continue reading PRIMA GROUP PULLED IN REVENUES OF FOUR BILLION LAST YEAR
PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”
3. 8. 2023 PRIMA TV WILL RELY MAINLY ON NEW SERIES AND NEW EPISODES OF ITS ENTERTAINMENT AND JOURNALISTIC PROGRAMMES IN THE AUTUMN. THE AUTUMN PROGRAMMING SCHEDULE WAS PRESENTED AT A PRESS CONFERENCE ON THURSDAY. This autumn’s main new Prima TV programme is the historical-romantic series Eliška a Damián. The new detective series Pod hladinou and Einstein 2… Continue reading PRIMA IN AUTUMN: “ELIŠKA A DAMIÁN”, “POD HLADINOU” OR “PARTIČKA NOVÁ KREV”
JAN ČADEK TAKES OVER THE MANAGEMENT OF THE ONLINE SEGMENT OF THE PRIMA GROUP
20. 7. 2023 Prima Group is changing the management of its online segment. After the departure of Igor Kalas, it will be managed by Media Club’s commercial director of radio Jan Čadek. His deputy is Hung Nguyen. Prima Group is changing the management structure of its online segment following the departure of Igor Kalas. As of 1 August,… Continue reading JAN ČADEK TAKES OVER THE MANAGEMENT OF THE ONLINE SEGMENT OF THE PRIMA GROUP
ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING
15. 5. 2023 Škoda Auto has used HbbTV to measure the impact of TV advertising using a Brand lift solution. In the April campaign, Škoda Auto communicated its new identity using exclusive ad formats. In addition, the company also measured the impact of TV advertising by using a Brand lift solution, which it implemented via HbbTV in cooperation… Continue reading ŠKODA AUTO USED HBBTV TO MEASURE THE IMPACT OF TV ADVERTISING
MEDIA CLUB TO KEEP ONLINE ADVERTISING PRICES, CANCEL BONUSES
9. 5. 2023 The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed. The joint commercial offers for selected products from 1 May will bring Media Club and Impression Media together following the property merger in… Continue reading MEDIA CLUB TO KEEP ONLINE ADVERTISING PRICES, CANCEL BONUSES
PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA
13. 3. 2023 The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club. Prima Group has completed the acquisition of the media group Media Bohemia. It now holds an 80% stake in the online media agency Impression… Continue reading PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA
PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION
8. 2. 2023 The new Prima+ video portal will replace the existing iPrima.cz portal in the Media Club advertising package. Advertising prices will remain the same. The Prima+ video service, which will launch during Wednesday 8 February, offers users three viewing options. In the non-ad-funded version (free version), it envisages airing approximately 9 minutes of advertising for each… Continue reading PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION
TV GRP VOLUME STILL AT LAST YEAR’S LEVEL
7. 12. 2022 Czech TV stations delivered a comparable volume of in the first eleven months of this year as in the same period a year ago. The volume of TV ad GRPs delivered in the first eleven months of this year is on a par with last year (-0.7 %), according to Nielsen Admosphere monitoring data. The… Continue reading TV GRP VOLUME STILL AT LAST YEAR’S LEVEL
MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS
7. 11. 2022 Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups. An average 14% increase in the cost of TV advertising on Media Club stations for 2023, the introduction of only one basic bundle of stations and its variations for defined target groups or… Continue reading MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS
CONSUMPTION AND MEDIA BEHAVIOUR OF THE 55+ GENERATION IS CHANGING
19. 10. 2022 Today’s generation of people aged 55-69 is more active and technologically savvy than it was six years ago. this is the result of the new wave of the omg research focused on the ‘silver generation’. The living standard of the generation of Czech people aged 55-69 is improving. Those who are retired want to spend… Continue reading CONSUMPTION AND MEDIA BEHAVIOUR OF THE 55+ GENERATION IS CHANGING
MEDIA CLUB TO INCREASE TV AD PRICES BY 14% ON AVERAGE
19. 10. 2022 The media agency Media Club will increase the basic CPP by 14% on average in 2023. Media Club will increase the base cost of advertising, CPP, by an average of 14% for 2023. The new price list was presented by Media Club at a meeting with business partners on Wednesday. The price increase is again… Continue reading MEDIA CLUB TO INCREASE TV AD PRICES BY 14% ON AVERAGE
AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS
13. 9. 2022 Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made. Since June, the Prima TV group has restricted the possibilities for skipping ads… Continue reading AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS
AN INSIDER’S VIEW: WHERE WILL THE PRICE OF TV ADVERTISING END?
30. 8. 2022 Martin Nováček from media agency OMD Czech reflects on what parameters currently influence the price of TV advertising and asks where it can go. Price, the magic formula around which everything revolves and is decided. We have become accustomed to evaluating the success or failure of an advertising campaign through it, as if nothing else… Continue reading AN INSIDER’S VIEW: WHERE WILL THE PRICE OF TV ADVERTISING END?
PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME
29. 8. 2022 New shows in the autumn schedule of TV Prima’s main channel should contribute to a further increase in the Prima Group’s share of the TV market, believes CEO Marek Singer. Three new prime-time series or a new entertainment show will appear on the Prima Group’s main channel this autumn. Among the new series, there is… Continue reading PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME
PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT
23. 8. 2022 Prima TV viewers can access via the red button on the remote control of their TV set the newly redesigned Prima Shopping app. The app displays discount promotions and flyers from retail chains in the HbbTV hybrid broadcasting environment. This feature was originally operated separately under the name Prima Leaflets, but is now part of… Continue reading PRIMA TV REDESIGNED SHOPPING APP IN HBBTV ENVIRONMENT
MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR
15. 8. 2022 Media Club saw steady demand from clients last year compared to 2020, when there was a change in consumer behaviour due to covide. Media Club’s made a pre-tax profit of $818 million for 2021. Total net sales from all traded media types amounted to CZK 5.2 billion. In its official announcement, the company said that… Continue reading MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR
THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR
25. 7. 2022 Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year. Based on Nielsen Admosphere monitoring data, the cumulative number of TV advertising GRPs delivered by TV stations in the first half of this year was slightly higher than… Continue reading THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR
