VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT
20. 4. 2022 Nova TV’s Voyo video service experienced an exceptionally successful year. At the beginning of 2021, it announced an ambitious plan to attract a million customers within five years. At that time, Nova only had about 60 thousand customers in the Czech Republic and Slovakia. It surpassed its annual goal in the autumn and now the number… Continue reading VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT
TV ADVERTISING IN THE DIGITAL AGE: STILL AN EFFECTIVE MEDIUM THAT IS OPEN TO NEW INFLUENCES
9. 4. 2022 Although the position of the internet was growing dynamically the impact of TV as a medium was not decreasing. Today, we are living in a streaming era which is again significantly changing the rules. However, it would be too simplified to say that linear TV and advertising have nothing to offer.
EUROPE’S TV BUSINESS MODEL GETS SHAKEN UP BY STREAMERS
2. 4. 2022 With U.S. streamers still driving local market growth, TV producers in continental Europe are juggling between the Hollywood studio business model — under which Netflix and the likes get all rights in return for full-financing plus a fee — and the pre-existing European model based on co-productions that leave indie producers with backend and give… Continue reading EUROPE’S TV BUSINESS MODEL GETS SHAKEN UP BY STREAMERS
STUDY: CONSUMERS GROW LESS CLEAR OF STREAMING BRANDS’ OFFERINGS AS RANKS GROW
31. 3. 2022 Hub’s annual Evolution of Video Branding study found large gaps between TV service name recognition and true understanding of each service’s value proposition, the firm said. Hub’s “Evolution of Video Branding” study was conducted among 1,601 U.S. consumers with broadband, age 16-74, who watch at least one hour of TV per week. The data was… Continue reading STUDY: CONSUMERS GROW LESS CLEAR OF STREAMING BRANDS’ OFFERINGS AS RANKS GROW
INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS
23. 3. 2022 The Czech Statistical Office report declares, that the video viewing on internet is increasing in the Czech Republic. About 1.4 million people over the age of 16 watch videos on paid sites. According to annual data from the Czech Statistical Office (CSO), videos on the internet were watched by an average of 5.5 million people… Continue reading INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS
STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO
2. 3. 2022 Even though the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content according to a study from Horowitz Research. The company’s State of Gen Z 2021 study was… Continue reading STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO
GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027
22. 2. 2022 Global SVoD subscriptions will reach 1.75 billion by 2027, Digital TV Research has found. Netflix, Disney Plus and Amazon Prime Video will account for half of total. Over the next five years, the number of SVoD subscribers is expected to rise by 550 million. The report added that China and the US will together account for… Continue reading GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027
VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN
11. 2. 2022 The fairy tale of Cinderella who turns into a princess may have its reflection in the business world. The grimy beauty could be called Voyo. Nova TV established its video library in 2012 but forgot about it for many years. And now? It is the epicentre of digital transformation of the Czech commercial number one. Last… Continue reading VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN
THE SHARE OF SMART TVS IN THE CZECH REPUBLIC TRIPLED IN FOUR YEARS
17. 10. 2021 The share of smart TVs connected to the internet has tripled over the last four years. At present, they are used by more than a third of Czech households, shows Philips statistics. The share of smart TVs connected to the internet has tripled over the last four years and they are used by more than a third… Continue reading THE SHARE OF SMART TVS IN THE CZECH REPUBLIC TRIPLED IN FOUR YEARS
PAID VIDEO MARKET IN EUROPE IS EXPECTED TO GROW BY MORE THAN ONE HUNDRED MILLION
22. 4. 2021 The SVOD market is expected to attract more than 100 million subscribers in Europe by 2026. Number one is Netflix but the growth will be driven by Disney+ or HBO Max. The number of SVOD subscribers in Western Europe is expected to grow to 234 million by 2026 increasing by 70% compared to the end… Continue reading PAID VIDEO MARKET IN EUROPE IS EXPECTED TO GROW BY MORE THAN ONE HUNDRED MILLION
ANALYSIS: THE STATE OF THE TV ADVERTISING MARKET IN 2020
3. 12. 2020 TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery. “It could have been worse.” That’s the verdict of advertising giant GroupM in newly published research about the… Continue reading ANALYSIS: THE STATE OF THE TV ADVERTISING MARKET IN 2020
TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV
15. 7. 2019 Content abounds on streaming services like Netflix, Hulu and Amazon Prime Video. But when viewers are faced with too many choices of what to watch, some end up tuning out. That’s the main finding from Nielsen’s Total Audience Report from the first quarter of 2019. What some have dubbed the golden age of TV led to… Continue reading TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV
EUROPEAN TV GETS READY TO FIGHT OFF NETFLIX AND HBO
6. 6. 2018 For the past two decades, Spain’s state-run RTVE and private rivals Mediaset España and Atresmedia have been fighting for viewers’ hearts with slates of game shows, sports, comedies, and glossy morning news. Now, in a plot twist worthy of the steamiest soap opera, they’ve decided to hook up: This summer the adversaries are launching LovesTV, a shared 18-channel streaming platform… Continue reading EUROPEAN TV GETS READY TO FIGHT OFF NETFLIX AND HBO
