UK STUDY: TV REMAINS AN IMPORTANT SOURCE OF NEWS FOR TEENAGERS

31. 7. 2022 UK teenagers may prefer Instagram, TikTok and Youtube as news sources over traditional news channels, but television remains an important source of news for them too. A new report from UK regulator Ofcom shows that traditional news channels are declining in popularity as news sources among the 12-15 age group. By contrast, social media is… Continue reading UK STUDY: TV REMAINS AN IMPORTANT SOURCE OF NEWS FOR TEENAGERS

A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH

13. 6. 2022 Up to 75% of the Czech online population prefers to watch series in Czech on the internet, while only 16% prefer to watch them with Czech subtitles, according to new data from Nielsen Admosphere’s Video on the Internet study. Three quarters of internet users still prefer to watch series in Czech or Slovak (including dubbed… Continue reading A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH

USA STUDY: ADS IN NEWS ARE MORE EFFECTIVE

9. 2. 2022 Consumers said ads in news content were more relevant and valuable, particularly if the ads were placed in a trusted news source, according to a new study from Disney and Magna NEW YORK—While advertisers have traditionally been concerned about associating their brands in news content that might prove upsetting, depressing or controversial to some viewers, Disney Ad… Continue reading USA STUDY: ADS IN NEWS ARE MORE EFFECTIVE

INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC

18. 11. 2021 People’s interest in online news on mobile phones, tablets or e-readers has grown by nearly 20% over three years, according to the Media Project research data. Over the last three years, people’s interest in consuming the news online on smartphones, tablets or e-readers has grown by nearly 20 percent. According to the Media Project research… Continue reading INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC