BRANDS ARE NOT FULLY MEETING CONSUMERS’ DESIRE TO BE FANS

28. 7. 2024 Fans would be, but brands are not exploiting the potential enough, according to research by APRA and NMS. Consumers want to be fans of brands. But brands are not doing enough to meet them, according to research prepared and produced for the Association of Public Relations Agencies (APRA) by research company NMS Market Research. The… Continue reading BRANDS ARE NOT FULLY MEETING CONSUMERS’ DESIRE TO BE FANS