CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS
13. 4. 2021 The Voyo video portal should become the centre of a new strategy of CME. The owner of the TV Nova group invests in the development of digital media. Central European Media Enterprises (CME), the owner of TV Nova group, wants to develop its business model towards digital media and paid services in the following years. It… Continue reading CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS
TV MARKET AVOIDED FLUCTUATIONS IN GRPS IN THE FIRST QUARTER
7. 4. 2021 The ongoing coronavirus pandemic did not bring any significant fluctuations in the number of delivered GRPs to the advertising TV market. The aggregate number of advertising GRPs delivered by TV in this first quarter decreased by 2% compared to the last year’s first quarter. It is a good result given the adopted measures against the coronavirus.… Continue reading TV MARKET AVOIDED FLUCTUATIONS IN GRPS IN THE FIRST QUARTER
NOVA, SEZNAM AND PRIMA ARE THE STRONGEST CZECH MEDIA BY SALES
3. 2. 2021 We have prepared a ranking of the top media on the Czech market in terms of turnover based on sales in 2019. The Nova TV group, the Seznam.cz internet company and the Prima TV group were the three strongest media on the Czech market by sales in 2019. In that year, Nova’s sales grew to CZK… Continue reading NOVA, SEZNAM AND PRIMA ARE THE STRONGEST CZECH MEDIA BY SALES
TV DELIVERED COMPARABLE GRPS LAST YEAR
13. 1. 2021 Although the pandemic has affected the volume of TV advertising GRPs namely in spring, in total, TV delivered GRPs comparable to the previous year. The aggregate number of TV ad GRPs delivered by TV companies last year achieved a level nearly comparable to the previous year. Given the coronavirus pandemic, it is a good result. The number… Continue reading TV DELIVERED COMPARABLE GRPS LAST YEAR
ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION
12. 4. 2018 In the first year of its existence, the Association of Commercial Television (AKTV) set two main goals: to spread awareness among advertisers about television being a key advertising mediatype and to do so through marketing activities as well as to engage in law-making processes with a direct impact on commercial television business. During its first year, AKTV… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION
TELEVISION INCREASES THE NUMBER OF DELIVERED ADVERTISING TRPS
12. 2. 2018 As the results of the first month of 2018 show, the increase affects all players in the market. The Czech television advertising market had a successful first month this year. Based on the number of delivered advertising TRPs, 2018 started off favourably. Compared to the same period last year, the number of TRPs delivered to the… Continue reading TELEVISION INCREASES THE NUMBER OF DELIVERED ADVERTISING TRPS
CZECH TELEVISION MARKET HAS GROWN BY 5% IN RECENT YEARS
29. 3. 2017 Performances of the main commercial broadcasters show, however, that the market has not returned above the pre-2008 level. The Czech television market in 2014 and 2015 rose in net investments by less than 5%. The comparison, based on economic results (performance) of the main commercial players in Czech television market (Nova Group, Prima Group, Barrandov Group), also shows that in total… Continue reading CZECH TELEVISION MARKET HAS GROWN BY 5% IN RECENT YEARS
THE NOVA, PRIMA AND ÓČKO TV GROUPS ESTABLISHED THE ASSOCIATION OF COMMERCIAL TELEVISION
2. 3. 2017 The new Association of Commercial Television (Asociace komerčních televizí, z.s., “AKTV”), established by CET 21 spol. s r.o., FTV Prima, spol. s r. o. and Stanice O, a.s. started operating in February 2017. The principal objective of AKTV is to associate commercial TV broadcasters in the Czech Republic and collectively defend, support and promote their interests in… Continue reading THE NOVA, PRIMA AND ÓČKO TV GROUPS ESTABLISHED THE ASSOCIATION OF COMMERCIAL TELEVISION
