AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC
1. 5. 2023 The Association of Commercial Television, whose founding members are the Nova, Prima and Óčko television groups, joins the celebrations of the launch of television broadcasting in the Czech Republic. Television broadcasting in the Czech Republic was launched on 1st May 1953. To mark the occasion, AKTV is publishing a timeline with an overview of the… Continue reading AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC
AKTV A MEDIA PARTNER OF THE NEXTV AD EUROPE AND NEXTV SERIES EUROPE CONFERENCES
20. 4. 2023 The Nextv conference series moves to the heart of Europe in May. The conferences will be hosted by Dataxis from 10 to 12 May in Prague, and the Association of Commercial Television has become a media partner. Both events will feature experts from AKTV member companies as speakers, such as Daniel Grunt, CEO of TV… Continue reading AKTV A MEDIA PARTNER OF THE NEXTV AD EUROPE AND NEXTV SERIES EUROPE CONFERENCES
AKTV CELEBRATES SIX YEARS, JAN VLČEK IS SUCCEEDED BY KLARA BRACHTLOVÁ ON THE BOARD OF DIRECTORS AND AS PRESIDENT
5. 4. 2023 The trade association bringing together the most prominent commercial broadcasters is celebrating six years of existence. Following the organizational changes of one of its members, TV Nova, Jan Vlček was replaced by Klára Brachtlová, Chief External Affairs of the media group CME, in the board of directors and as president. The change is effective as… Continue reading AKTV CELEBRATES SIX YEARS, JAN VLČEK IS SUCCEEDED BY KLARA BRACHTLOVÁ ON THE BOARD OF DIRECTORS AND AS PRESIDENT
SPRING HOLIDAYS IN THE PROGRAMME OFFER OF AKTV MEMBERS
31. 3. 2023 Easter in the Czech Republic is not just about Easter eggs or “pomlázka”. These spring holidays are also a great opportunity to spend time together with the family, watching a favourite TV show or film too. What can you look forward to in easter TV programm? Easter on Nova for the whole family. During Easter… Continue reading SPRING HOLIDAYS IN THE PROGRAMME OFFER OF AKTV MEMBERS
NOVA, PRIMA AND OČKO MAKE AGREEMENT WITH HELLSHARE AND HELLSPY
9. 11. 2022 Television groups Nova, Prima and Óčko, through the Association of Commercial Television (AKTV), entered into a cooperation agreement with I&Q Group at the beginning of this autumn season, relating to content sharing platforms on the domains Hellshare.cz, Hellspy.cz and Hellspy.sk. This agreement, which is the first of its kind concluded between copyright holders and a… Continue reading NOVA, PRIMA AND OČKO MAKE AGREEMENT WITH HELLSHARE AND HELLSPY
TV GRP VOLUME WAS SLIGHTLY HIGHER IN Q3 2022
11. 10. 2022 The number of ad GRPs delivered in the TV market in the first three quarters of this year is slightly above the same period last year. The cumulative volume of TV advertising GRPs delivered in the first three quarters of this year is 0.5 per cent higher than the same period last year. This is… Continue reading TV GRP VOLUME WAS SLIGHTLY HIGHER IN Q3 2022
MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR
15. 8. 2022 Media Club saw steady demand from clients last year compared to 2020, when there was a change in consumer behaviour due to covide. Media Club’s made a pre-tax profit of $818 million for 2021. Total net sales from all traded media types amounted to CZK 5.2 billion. In its official announcement, the company said that… Continue reading MEDIA CLUB INCREASED GROSS PROFIT TO CZK 818 MILLION LAST YEAR
THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR
25. 7. 2022 Czech domestic TV stations delivered just under one percent more TV advertising GRPs in the first half of the year than in the same period last year. Based on Nielsen Admosphere monitoring data, the cumulative number of TV advertising GRPs delivered by TV stations in the first half of this year was slightly higher than… Continue reading THE NUMBER OF TV GRP SLIGHTLY INCREASED IN THE FIRST HALF OF THE YEAR
THE WORLD BEHIND THE RED BUTTON: WE CAN HARDLY IMAGINE TELEVISION WITHOUT HBBTV TODAY
1. 6. 2022 HbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today.
ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
12. 5. 2022 This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS
26. 4. 2022 The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship… Continue reading HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS
TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021
20. 1. 2022 TV stations delivered 3% more ad GRPs in the TV market last year than in 2020. Czech TV stations delivered 3% more advertising GRPs in the TV market in 2021 than in 2020. Media Club and Nova Group remain the strongest commercial networks in terms of GRPs delivered, with Czech Television and Atmedia posting the… Continue reading TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021
CHRISTMAS IS AROUND THE CORNER, HOW TO TUNE IN? TOP 7 CHRISTMAS ANIMATED COMEDIES!
21. 12. 2021 Christmas is around the corner, so it’s time to tune in to Christmas movies. To make sure they’re not just any comedies, Óčko has selected seven of the best animated comedies that have the spirit of Christmas in them. Grinch The story is about a green Grinch who hates Christmas and who decides to steal… Continue reading CHRISTMAS IS AROUND THE CORNER, HOW TO TUNE IN? TOP 7 CHRISTMAS ANIMATED COMEDIES!
INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP
1. 7. 2021 The growing demand for TV advertising on the one hand and the excepted growth in streaming services on the other hand can have an impact on the development of prices for TV GRP. The growing demand for TV advertising on the one hand and the expected growth in streaming services on the other hand can… Continue reading INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP
PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND
21. 6. 2021 An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development. Payments for TV content viewing will increase in the Czech Republic, and TV and video content will blend at the same time. While TV operators gradually enter the field of… Continue reading PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND
ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP
17. 6. 2021 Óčko and Hybrid convert video advertising delivered on the HbbTV platform into the GRP equivalent. The TV group Óčko and the tech company Hybrid use data from the official audience measurement of the non-linear digital video content (PEM-D) to calculate advertising GRPs. They measure the delivery of non-linear video ads using the HbbTV platform (the red button). It is a solution connecting linear and… Continue reading ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP
GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING
14. 6. 2021 The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year. The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased this May. Compared to last May, it has grown by a quarter in aggregate year-on-year (+25%).… Continue reading GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING
TV MARKET AVOIDED FLUCTUATIONS IN GRPS IN THE FIRST QUARTER
7. 4. 2021 The ongoing coronavirus pandemic did not bring any significant fluctuations in the number of delivered GRPs to the advertising TV market. The aggregate number of advertising GRPs delivered by TV in this first quarter decreased by 2% compared to the last year’s first quarter. It is a good result given the adopted measures against the coronavirus.… Continue reading TV MARKET AVOIDED FLUCTUATIONS IN GRPS IN THE FIRST QUARTER
