A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH
13. 6. 2022 Up to 75% of the Czech online population prefers to watch series in Czech on the internet, while only 16% prefer to watch them with Czech subtitles, according to new data from Nielsen Admosphere’s Video on the Internet study. Three quarters of internet users still prefer to watch series in Czech or Slovak (including dubbed… Continue reading A SIGNIFICANT MAJORITY OF CZECHS WATCH SERIES ON THE INTERNET IN CZECH
TV DRIVES SEARCH UPLIFT
1. 6. 2022 The latest Chart of the Month shows the strong relationship between TV exposures and search volume. This chart shows how TV drives an instant impact and is a great platform for creating awareness and driving demand. Google Trends data can help us understand the impact that linear TV had for online property service Boomin by… Continue reading TV DRIVES SEARCH UPLIFT
WHY ADVERTISING WILL NEVER DIE
23. 5. 2022 The ‘advertising is dead’ myth is especially bizarre because advertising has never been more alive. We have never had a wider, more varied array of options and opportunities available in advertising.
WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISING
29. 4. 2022 Traditional advertising is alive, heading for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter.
EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH
26. 4. 2022 eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club. At the beginning of 2022, the media agency Media Club included a portion of online video space (digital eGRPs) in TV packages, expecting maximisation of reach and improved affinity of campaigns in a selected target… Continue reading EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH
CZECH POPULATION ONLINE 2022: ONE FIFTH OF CZECHS PAY FOR WATCHING TV AND MOVIES
25. 4. 2022 The professional Association for Internet Development releases updated data on the behaviour of the Czech internet population Czechs Online 2022. One fifth of internet users (20 %) pay to watch videos, TV series and movies on the Czech internet. 6 % pay for news and access to electronic versions of newspapers and magazines and 10… Continue reading CZECH POPULATION ONLINE 2022: ONE FIFTH OF CZECHS PAY FOR WATCHING TV AND MOVIES
A BRIGHT FUTURE AWAITS TV ADVERTISERS THAT PUT CONSUMERS FIRST
18. 4. 2022 Those who listen and reframe challenges as opportunities will come out on top The television industry has entered the golden age of everything. Audiences, advertisers and storytellers alike have ample reason to be optimistic. Yet, as an industry, there’s often bickering about the hurdles of what’s holding us back rather than what lies ahead. Instead,… Continue reading A BRIGHT FUTURE AWAITS TV ADVERTISERS THAT PUT CONSUMERS FIRST
UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND
13. 4. 2022 Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross. The media agency Media Club together with the measurement agency Nielsen Admopshere presented measurement for TV and online advertising (including HbbTV) and trailers AdCross. It has been available to media agencies since the start of this… Continue reading UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND
TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW
13. 4. 2022 Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years. Prima TV Group expects that the reach of linear TV in the Czech population will decline while online video consumption will grow. Prima’s CCO Vladimír Pořízek said that… Continue reading TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW
TV ADVERTISING IN THE DIGITAL AGE: STILL AN EFFECTIVE MEDIUM THAT IS OPEN TO NEW INFLUENCES
9. 4. 2022 Although the position of the internet was growing dynamically the impact of TV as a medium was not decreasing. Today, we are living in a streaming era which is again significantly changing the rules. However, it would be too simplified to say that linear TV and advertising have nothing to offer.
STUDY USA: CAN STREAMING VIDEO KEEP UP WITH THE METAVERSE?
29. 3. 2022 New Deloitte survey finds that the U.S. SVOD churn rate is 37% and that younger generations are increasingly embracing gaming, social media and user generated content NEW YORK— Amid the burgeoning debate about the metaverse and its prospects for dominating the media landscape, Deloitte’s Digital Media Trends survey found a number of signs that streaming… Continue reading STUDY USA: CAN STREAMING VIDEO KEEP UP WITH THE METAVERSE?
INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS
23. 3. 2022 The Czech Statistical Office report declares, that the video viewing on internet is increasing in the Czech Republic. About 1.4 million people over the age of 16 watch videos on paid sites. According to annual data from the Czech Statistical Office (CSO), videos on the internet were watched by an average of 5.5 million people… Continue reading INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS
STUDY CANADA: TV REACHES THE LARGEST AUDIENCES
21. 3. 2022 Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still strong today and the best place for marketers to invest their advertising dollars. SVODs supplement regular TV consumption Canadian audiences (2+) are watching less… Continue reading STUDY CANADA: TV REACHES THE LARGEST AUDIENCES
SMART TVS BECOME DEFAULT PLATFORM FOR VIEWING STREAMED CONTENT
10. 3. 2022 A new Parks Associates white paper finds that more than half of U.S. broadband homes own smart TVs Fifty-five percent of U.S. broadband homes now own a smart TV, driving the television to become the default platform to watch streaming content, according to a new white paper from Parks Associates. The paper, “OTT Streaming Trends… Continue reading SMART TVS BECOME DEFAULT PLATFORM FOR VIEWING STREAMED CONTENT
OPINION: IS DIGITAL MEDIA KILLING TV ADVERTISING?
8. 3. 2022 When we think about digital media, we are mainly considering social media platforms, websites and streaming services. TV advertising tends to feel very different, perhaps because it has been around for so long. But don’t mistake it for an outdated service. Adverts on the television hold more potential than you may realize, and are certainly… Continue reading OPINION: IS DIGITAL MEDIA KILLING TV ADVERTISING?
5 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME
7. 3. 2022 We list the best digital marketing campaigns to help you find your next great marketing idea. The best digital marketing campaigns capture attention: Times Square with digital advertising billboards at dusk One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns… Continue reading 5 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME
STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO
2. 3. 2022 Even though the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content according to a study from Horowitz Research. The company’s State of Gen Z 2021 study was… Continue reading STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO
MAKING A CONNECTION: HOW BROADCASTERS ARE REACHING YOUNGER VIEWERS IN THE NEW VIDEO WORLD
23. 2. 2022 The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences. It’s not just rival streaming services such as Netflix and Disney+ that clamour for young people’s time, it’s the whole gamut of social and mobile media from YouTube and Spotify to… Continue reading MAKING A CONNECTION: HOW BROADCASTERS ARE REACHING YOUNGER VIEWERS IN THE NEW VIDEO WORLD
