HBBTV – WHAT IS IT AND WHY SHOULD YOU CARE?

1. 11. 2024 In the TV business, we’ve become accustomed to a lot of acronyms and jargon. Just within the last few years we have been introduced to OTT, SVOD, AVOD, PVOD, FAST and various other iterations of what amounts to internet-delivered content that is either free to consumers or via subscription or one-off transaction.  But one less-buzzy… Continue reading HBBTV – WHAT IS IT AND WHY SHOULD YOU CARE?

49% OF CONSUMERS BELIEVE THEY CAN DISTINGUISH BETWEEN TRADITIONAL AND AI ADS ON CTV

22. 7. 2024 49% of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49%) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to new insights released today by LG Ad Solutions, to determine consumer perceptions and… Continue reading 49% OF CONSUMERS BELIEVE THEY CAN DISTINGUISH BETWEEN TRADITIONAL AND AI ADS ON CTV

ESSENTIAL VIEWING: IS CTV 2024’S MUST-HAVE FOR MEDIA PLANNERS?

13. 6. 2024 With ‘Future of TV’ being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year. The TV landscape has evolved hugely over the past decade and there are no signs of a slow down. As consumers gradually leave behind linear TV and increasingly immerse… Continue reading ESSENTIAL VIEWING: IS CTV 2024’S MUST-HAVE FOR MEDIA PLANNERS?

HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

9. 5. 2024 Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. One way brands and publishers can achieve the customization viewers are… Continue reading HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS

THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS

28. 4. 2024 In the rapidly evolving landscape of television and digital entertainment, European broadcasters are more and more using Hybrid Broadcast Broadband TV (HbbTV) to stay relevant and competitive. In fact, almost all retail TVs sold in Europe are HbbTV capable, and broadcasters are leveraging this to deliver enhanced content and improved monetisation across their viewer-base. Nevertheless,… Continue reading THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS

TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY

12. 4. 2024 The findings of Altman Solon’s 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising.… Continue reading TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY

HBBTV: BREATHING LIFE TO BROADCAST TV

1. 4. 2024 In today’s rapidly evolving world of television, viewers are no longer limited to passive consumption of content. They expect an interactive, personalized, and engaging experience that seamlessly blends traditional broadcast with the possibilities of the internet. This is where HbbTV, or “Hybrid Broadcast Broadband TV”, comes into play. For broadcasters and operators, HbbTV gives a… Continue reading HBBTV: BREATHING LIFE TO BROADCAST TV

HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING

31. 1. 2024 An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and… Continue reading HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING