CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY

21. 11. 2024 The average time spent in front of the TV (ATS) in the Czech Republic is stable at 3.5 hours per day. This is shown by data from the electronic measurement of viewership for January-October this year for the target group of viewers over 15 years of age. The highest average TV viewing time per person… Continue reading CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY



MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET

2. 5. 2024 The study, which was carried out at the request of RTR Medien and the TELETEST working group, confirms the prevailing use of broadcasters’ offerings and the stagnation of online alternatives. You can download the study for free here. According to the “Moving Image Study 2023”, the use of moving image in Austria is consistently high… Continue reading MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET



SILVIA MAJESKÁ: AUDIENCES WANT TO WATCH GOOD STORIES AND NOVA HAS A LOT TO OFFER

5. 3. 2024 At the beginning of february, nova tv celebrated its 30th anniversary since it began broadcasting. On this occasion, the programming director, silvia majeská, who is in charge of both nova’s and the slovak markíza’s programming revealed in an interview whether the two tv stations can be connected, what viewers in the czech republic and slovakia… Continue reading SILVIA MAJESKÁ: AUDIENCES WANT TO WATCH GOOD STORIES AND NOVA HAS A LOT TO OFFER



THE MEDIA IS A SPEEDBOAT. OPPORTUNITY AHEAD IS HUGE, SAYS THE DEPUTY CEO OF CME

10. 8. 2023 Is media a field in decline? Few will refute that as forcefully as Dušan Švalek. The man who already largely runs the operations of CME, the multinational group that operates the Czech Republic’s most-watched commercial television and has huge plans for the Voyo video library. The movements he indicates with his hand are telling enough… Continue reading THE MEDIA IS A SPEEDBOAT. OPPORTUNITY AHEAD IS HUGE, SAYS THE DEPUTY CEO OF CME



WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day.



THE CZECHS PAY AN AVERAGE OF CZK 354 PER MONTH FOR TV

22. 9. 2021 The findings of the Atmdedia Index project indicate that the number of people paying for the receipt of TV broadcasting is growing in the Czech Republic. On average, they pay CZK 354 per month to service providers. They predominantly appreciate the option to watch multiple stations. On the contrary, nearly half of viewers do not… Continue reading THE CZECHS PAY AN AVERAGE OF CZK 354 PER MONTH FOR TV



THE ECOSYSTEM IS CHANGING DRAMATICALLY, A SINGLE METRIC IS KEY TO MONETISATION, SAYS NIELSEN’S MATT O’GRADY

25. 10. 2019 The findings of the total audience report, The Media Landscape (2019), were shared by Matt O’Grady of Nielsen in his keynote. When display came along 20 years ago, it was a bit of a shock for traditional TV. Its world was video – and suddenly they had to compete with the display. Today’s connected TV… Continue reading THE ECOSYSTEM IS CHANGING DRAMATICALLY, A SINGLE METRIC IS KEY TO MONETISATION, SAYS NIELSEN’S MATT O’GRADY