THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+

10. 2. 2023 The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button. Minor graphic changes are being made to the HbbTV platform of the Prima media group, i.e. to the field of the so-called virtual red button. The planned change is related to the launch… Continue reading THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+

PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION

8. 2. 2023 The new Prima+ video portal will replace the existing iPrima.cz portal in the Media Club advertising package. Advertising prices will remain the same. The Prima+ video service, which will launch during Wednesday 8 February, offers users three viewing options. In the non-ad-funded version (free version), it envisages airing approximately 9 minutes of advertising for each… Continue reading PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION

ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET

2. 2. 2023 The number of households subscribing to some form of video-on-demand (SVOD) service continues to increase in the Czech Republic. Netflix still has the strongest position. The number of households that subscribe to a pay video-on-demand (SVOD) service is growing in the Czech market. According to ATO-Nielsen Admosphere’s introductory research available to MediaGuru.cz, 25% of Czech… Continue reading ON-DEMAND VIDEOS PAID FOR BY A QUARTER OF HOUSEHOLDS IN THE CZECH MARKET

PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY

25. 1. 2023 The Prima Group has launched the advertising campaign for its new streaming service Prima+. The Prima Group launched the creative campaign for the launch of its new Prima+ streaming service on Tuesday 24th January. It promises “the greatest entertainment in the galaxy”. It relies on the alien Pýtý and the animated Plusák family, whose members… Continue reading PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY

PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY

24. 1. 2023 The Prima television group will enter the field of pay video on demand (SVOD). From 8th February it will launch the Prima+ service, which will also bring original production Prima+ Originals. Prima Television Group unveiled its service in the field of pay video on demand (SVOD) called Prima+ at a press conference on Tuesday. Defining… Continue reading PRIMA WILL LAUNCH ITS STREAMING SERVICE PRIMA+ ON FEBRUARY

TV MARKET AVOIDED FLUCTUATIONS IN GRPS IN THE FIRST QUARTER

7. 4. 2021 The ongoing coronavirus pandemic did not bring any significant fluctuations in the number of delivered GRPs to the advertising TV market. The aggregate number of advertising GRPs delivered by TV in this first quarter decreased by 2% compared to the last year’s first quarter. It is a good result given the adopted measures against the coronavirus.… Continue reading TV MARKET AVOIDED FLUCTUATIONS IN GRPS IN THE FIRST QUARTER