PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN
9. 9. 2024 The autumn TV season is already underway, but Prima Group has not yet revealed all its new programmes. It is preparing them for the second half of autumn together with other new things, says Prima’s CEO Marek Singer. During the autumn broadcast, a new series called Kamarádi will debut on Prima Group’s main channel, replacing… Continue reading PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN
CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME
8. 4. 2024 Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three. Czech Television stations remained the strongest TV group in all-day viewership in the over-15 category in March. Their share was 28.91%, down 1.3 percentage… Continue reading CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME
PRIME TIME DOESN’T CHANGE EVEN IN THE AGE OF STREAMING SERVICES
7. 3. 2024 Prime time, the time when most viewers sit down at their screens and TV stations show the latest or most attractive programmes, has always been between seven and eight in the evening. With the advent of internet TV, viewers have been given the opportunity to change that. According to the TV channels’ data, they continue… Continue reading PRIME TIME DOESN’T CHANGE EVEN IN THE AGE OF STREAMING SERVICES
TELEVISION TO BOOST MARCH PRIME-TIME, SEVERAL NEWS LAUNCHING
1. 3. 2024 Several first-run shows will appear on the March evening primetime telecasts of the largest TV groups. Several new programmes are heading to the March primetime TV schedule, to be introduced by both commercial players and Czech Television. This will build on the programming news at the start of the new year and commercial TV in… Continue reading TELEVISION TO BOOST MARCH PRIME-TIME, SEVERAL NEWS LAUNCHING
PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS
7. 11. 2023 The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October. The Prima TV group achieved an aggregate share of 28.89% in October and remained the strongest group in the wider 15+ audience group in all-day viewing. It improved by 0.79 percentage points year-on-year. Czech Television and… Continue reading PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS
ČT MAINTAINED ITS SHARE ABOVE 30% IN MARCH, NOVA STRENGTHENED
4. 4. 2023 Czech Television continued to record a share above 30 percent in March this year. The deployment of the series Odznak Vysočina or the show Superlov helped to boost Nova’s prime time channel. The Czech Television stations remained the most watched domestic television group in the over-15 audience group in full-time broadcasting in March with a… Continue reading ČT MAINTAINED ITS SHARE ABOVE 30% IN MARCH, NOVA STRENGTHENED
NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?
28. 12. 2022 The current EU directive on audiovisual media services significantly modifies the legal limits for conventional advertising on commercial stations. Martin Procházka, Research Analysts, Knowlimits, outlines how the news will affect broadcasting and analysis. The original limit was 12 minutes (20%) for each broadcast hour separately. The new regulation is still based on the 20% limit,… Continue reading NEW GUIDELINES FOR TV COMMERCIALS. WHAT CHANGES WILL THEY BRING?
BACK TO THE FIRST SCREEN: THE RISE OF LOCAL BROADCAST TV ADVERTISING
10. 10. 2022 When the internet started entering large numbers of American homes in the mid-1990s, predictions of the inevitable demise of television began almost immediately. By 2010, when the US pay TV industry recorded its first ever decline in subscribers, those pronouncements became more dire than ever. But time and data have repeatedly shown us that reports… Continue reading BACK TO THE FIRST SCREEN: THE RISE OF LOCAL BROADCAST TV ADVERTISING
PRIMA COOL TURNING TO ENTERTAINMENT AND STARTING A NEW PHASE
3. 10. 2022 Prima TV group plans to profile Prima Cool as a channel building primarily on entertainment. The Prima Cool thematic station is gradually changing the existing shows, trying to place more of its original shows to the programme scheme. Prima TV Group plans to profile Prima Cool as a channel building primarily on entertainment. Therefore, this… Continue reading PRIMA COOL TURNING TO ENTERTAINMENT AND STARTING A NEW PHASE
NOVA WILL DEPLOY THE SHOW LEGO MASTERS TO PRIME-TIME FROM JUNE
9. 5. 2022 The TV format, which was directly co-created by the Lego brand, will be aired by Nova in primetime on Sundays in June. Starting Sunday, June 5, Nova TV will begin broadcasting a new competition show directly linked to the Lego brand. It is called Lego Masters and will occupy the airtime from 20:20 on Sunday… Continue reading NOVA WILL DEPLOY THE SHOW LEGO MASTERS TO PRIME-TIME FROM JUNE
MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES
9. 11. 2021 Both czech major stations in the tv advertising market point to october’s successes in their materials. Nova TV Group and Media Club, the main players in the TV advertising market, boast about their October results. While Nova highlights the number of prime-time wins in the 15-54 audience group, rival Media Club presents the frequency of… Continue reading MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES
MEDIA CLUB WILL INCREASE AD PRICES FOR 2022 BY 11-16%
21. 10. 2021 Media Club will increase the prices of TV advertising in the range from 11% to 16% next year. It presented its business policy for the next year on Thursday afternoon. The Media Club agency, which is one of the leading TV ad market players together with TV Nova, will increase the basic ad CPP by… Continue reading MEDIA CLUB WILL INCREASE AD PRICES FOR 2022 BY 11-16%
NOVA IS GOING TO INCREASE TV AD PRICES FOR 2022 BY 12.5%
21. 10. 2021 The Nova TV group will increase the cost of TV advertising for 2022 by 12.5 %, says its CEO, Jan Vlček. Nova is going to increase its advertising cost for 2022 by 12.5 %. As part of GRPs of campaigns, the adjustment of monthly coefficients will be reflected in the increased price for the months… Continue reading NOVA IS GOING TO INCREASE TV AD PRICES FOR 2022 BY 12.5%
NOVA AND PRIMA INCREASED THEIR SHARES IN SEPTEMBER, ČT AT THE TOP IN 15+
4. 10. 2021 In September, Česká televize was once again the most watched TV group in the 15+ category. The Nova and Prima groups rose year on year, closing on ČT. Stations of Česká televize remained the most watched TV group in September in the broadest category of viewers aged 15+. In all day broadcasting, their share was 28.32%.… Continue reading NOVA AND PRIMA INCREASED THEIR SHARES IN SEPTEMBER, ČT AT THE TOP IN 15+
PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR
2. 5. 2021 We have done anything to spice up the launch of CNN Prima NEWS with adrenaline, says Marek Singer, the Prima group’s CEO, in an interview, remembering the launch of the news channel that celebrates its first birthday on 3 May. “We established the brand as a multiplatform. Thanks to TV and online channels our reach is… Continue reading PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR
CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH
28. 4. 2021 A year has passed since the start of CNN Prima NEWS on 3 May 2020. This year, the news multiplatform is growing in all key indicators: number of real users of the new website, TV ratings and the total reach. In March, the CNN Prima NEWS multiplatform reached a record number of 7,730,000 people. Thanks to the youngest… Continue reading CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH
TV VIEWING WAS THE HIGHEST IN 24 YEARS OF MEASURING LAST YEAR
7. 2. 2021 The average daily time spent watching TV increased to nearly four hours last year; time-shifted viewing doubled year on year. In 2020, viewers spent record time watching TV in the 24-year history of people-meter measuring. In the 15+ group, TV was watched nearly four hours a day (3 hours and 59 minutes). From January to December,… Continue reading TV VIEWING WAS THE HIGHEST IN 24 YEARS OF MEASURING LAST YEAR
WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021
17. 1. 2021 How’s your TV watch time been? Don’t sugarcoat it – you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion… Continue reading WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021
