STUDY UK: AD-SUPPORTED STREAMING SERVICES IN UK MORE POPULAR THAN EVER

30. 1. 2025 Substantially more people in the UK are choosing ad-supported streaming services, Kantar figures show, with the percentage increasing from 10% a year ago to 31% percent today. The figures – which are taken from Kantar’s latest Entertainment on Demand study – analyse the British video-on-demand market during Q4. The study also found that ad tiers… Continue reading STUDY UK: AD-SUPPORTED STREAMING SERVICES IN UK MORE POPULAR THAN EVER