PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

14. 11. 2024 Publicis Groupe was one of the agencies in the Czech Republic to participate in Median’s EyeMeter pilot project. Its aim is to find out more accurate information about how much attention and time people are paying to advertising content. The results of the pilot study will be available during January next year. The entire project… Continue reading PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV

9. 10. 2024 For ČSOB, Adform in cooperation with Publicis Groupe and Tivio Studio created the first programmatic campaign in linear TV. Adform has realized the first programmatic campaign in linear TV on the Czech market for ČSOB . It was created in cooperation with Publicis Groupe and Tivio Studio. The advertisement for ČSOB Active Client was targeted… Continue reading ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV

NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE

20. 2. 2024 How to engage viewers who don’t watch traditional TV? Advertising directly in the Smart TV operating system can be the solution. More than two-thirds of Czechs tune into streaming platforms every day. Brands are therefore looking for ways to engage this audience, which no longer watches as much traditional linear TV. One solution may be… Continue reading NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE