PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR
2. 5. 2021 We have done anything to spice up the launch of CNN Prima NEWS with adrenaline, says Marek Singer, the Prima group’s CEO, in an interview, remembering the launch of the news channel that celebrates its first birthday on 3 May. “We established the brand as a multiplatform. Thanks to TV and online channels our reach is… Continue reading PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR
CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH
28. 4. 2021 A year has passed since the start of CNN Prima NEWS on 3 May 2020. This year, the news multiplatform is growing in all key indicators: number of real users of the new website, TV ratings and the total reach. In March, the CNN Prima NEWS multiplatform reached a record number of 7,730,000 people. Thanks to the youngest… Continue reading CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH
WHY TV ADS ARE STILL KING
27. 4. 2021 Continued strong levels of consumption and an audience preference for its advertising means that diversifying media habits aren’t killing broadcast TV, says GWI’s Jason Mander. Media consumption changes have attracted a lot of interest recently. We’ve long known about the explosive rise of time spent on mobile phones (globally, GWI’s data shows an increase from about… Continue reading WHY TV ADS ARE STILL KING
VIEWING COMES BACK TO THE LIVING ROOM
29. 3. 2021 In a clear indication of the lay of land in today’s TV industry, research from advertising technology platform provider FreeWheel has found that after a decade of change, and as people’s consumption of media has fragmented across devices over the past ten years, many have returned to the living room to watch connected TV (CTV). In the… Continue reading VIEWING COMES BACK TO THE LIVING ROOM
TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR
25. 2. 2021 Hungarians spend most of their time before the TV screen out of all viewers in Central Europe, the highest increase in the rating was seen in the Czech Republic and Slovakia. Last year, TV rating achieved record values not only in the Czech Republic but also in the Central European region. The primary reason was… Continue reading TV RATING WAS GROWING IN ALL CENTRAL EUROPEAN COUNTRIES LAST YEAR
WHY NOW IS A GOOD MOMENT FOR BRANDS TO ADVERTISE ON TV
24. 4. 2020 Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. He has a long list of … Continue reading WHY NOW IS A GOOD MOMENT FOR BRANDS TO ADVERTISE ON TV
THE VALUE OF TV IN THE TIME OF CORONAVIRUS
26. 3. 2020 TV advertising has an important role to play in keeping commerce going through the coronavirus crisis. When people’s livelihoods are threatened and we all fear for the people we love, everything else can feel a little beside the point, a bit trivial. So I have to keep reminding myself that there is a point. That life goes on. We… Continue reading THE VALUE OF TV IN THE TIME OF CORONAVIRUS
5 WAYS CORONAVIRUS IS CHANGING OUR VIEWING HABITS
25. 3. 2020 What has changed in how people consume media, and what does it mean for advertisers? With many countries introducing full or partial lockdowns, millions of us are spending more time at home in order to slow the spread of coronavirus. Using data from Kantar’s currency audience measurement and advertising intelligence services, we have identified some… Continue reading 5 WAYS CORONAVIRUS IS CHANGING OUR VIEWING HABITS
ATO: TV RATING HAS INCREASED BY 45 MINUTES PER DAY
20. 3. 2020 Time spent in front of a TV screen has increased on average by 45 minutes per day, TV news rating has even doubled. Since 10 March when the Government prohibited all cultural, sports and social events attended by more than 100 people due to the coronavirus pandemic and declared that schools would be closed starting from… Continue reading ATO: TV RATING HAS INCREASED BY 45 MINUTES PER DAY
