WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

10. 8. 2023 Connected TV, or CTV for short, is in a growth phase, as viewers and advertisers migrate from linear broadcast television. The channel is being hyped by media owners and ad tech vendors alike as offering the ideal synthesis of TV reach and digital addressability. CTV ad investment is expected to reach $25.9bn globally in 2023,… Continue reading WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM

3. 7. 2023 The HbbTV Association has issued a call for speakers ahead of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples, Italy. The Association, which is co-hosting the event with Comunicare Digitale, an Italian association for the development of digital television, is now inviting industry executives and experts to address the top-level audience… Continue reading CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM

STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE

29. 6. 2023 Streaming TV viewing via mobile devices – through “casting” on TV sets – continues to grow, as the viewing of OTT content on older TV-based technology devices sinks, including streaming media players, legacy pay TV, and gaming boxes, partly due to the habits of 18-34 viewers, according to a new study by Aluma Insights. For… Continue reading STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE

THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING

22. 3. 2023 New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households. Watching paid videos on the internet (e.g. Netflix, HBO Max, Voyo) is growing rapidly in the Czech Republic. Last year, 22% of people over 16 did so. If we… Continue reading THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING

SMART TV USAGE GROWS IN CZECH REPUBLIC

23. 11. 2022 The share of Czech homes using a TV with an internet connection rose from 34% to 44% in the two years to June 30. Furthermore, according to the Czech Statistical Office (CSU), in households with children under 15 years of age and in young households, that figure now stands at more than 60%. Meanwhile, over… Continue reading SMART TV USAGE GROWS IN CZECH REPUBLIC

WHAT 25 YEARS OF PAID SEARCH CAN TEACH US ABOUT THE FUTURE OF TV ADVERTISING

21. 11. 2022 Television has always been the most important and powerful screen in the American home. And even with the continued trend of cord-cutting, we know consumers are still tuned in—now, on connected television (CTV). As of 2020, more than 63% of all U.S. TV viewing time was on streaming services. As more consumers become tech-savvy, they are logging… Continue reading WHAT 25 YEARS OF PAID SEARCH CAN TEACH US ABOUT THE FUTURE OF TV ADVERTISING

THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN

1. 8. 2022 Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.

NOVA WANTS VIEWERS TO ACTIVELY USE HBBTV. IT WILL OFFER MORE VIDEO AND VOTING

25. 7. 2022 Czech viewers have become quite used to the fact that the red button on the remote control brings up additional functions to the broadcast. In the last year, TV Nova has also paid more attention to this area. TV Nova invests in the development of HbbTV. Through connected smart TV technology, it offers bonus content,… Continue reading NOVA WANTS VIEWERS TO ACTIVELY USE HBBTV. IT WILL OFFER MORE VIDEO AND VOTING

STUDY USA: NEARLY HALF OF ADULTS WATCH VIDEO ON A CONNECTED TV EACH DAY

6. 6. 2022 87% of U.S. TV households have at least one connected TV device according to LRG. New consumer research from Leichtman Research Group, Inc. (LRG) highlights the importance of connected TV devices in the TV landscape, with 46% of all American adults watching video each day on a connected TV device and 87% of U.S. TV… Continue reading STUDY USA: NEARLY HALF OF ADULTS WATCH VIDEO ON A CONNECTED TV EACH DAY

NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

1. 6. 2022 The number of SVOD users in the Czech Republic is growing. The top three services on the local market are Netflix, HBO Max and Voyo. According to the fresh data from Atmedia Index, SVOD services are used by 40% of the Czech internet population aged 15-69, up 12 percentage points year-on-year. The data were presented… Continue reading NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV

11. 5. 2022 Nova Group is launching Social TV, a hybrid broadcasting (HbbTV) app that extends its red button services. Nova Group launches Social TV app as part of hybrid broadcasting (HbbTV), extending its red button services. Viewers can launch the new feature with internet-connected smart TVs using the red button. The Social TV app allows the collection… Continue reading NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV

USA STUDY: SMART TV OWNERSHIP RISES TO 76% OF TV HOUSEHOLDS

7. 4. 2022 Rapid growth in ownership means that the majority of TV sets (57%) are now smart sets according to new data from Hub Entertainment Research. BOSTON, Mass. —Smart TV ownership, which has played a central role in the growth of streaming media, continues to rise dramatically, according to Hub Entertainment Research’s fourth annual “Connected Home” study. The… Continue reading USA STUDY: SMART TV OWNERSHIP RISES TO 76% OF TV HOUSEHOLDS

SMART TVS BECOME DEFAULT PLATFORM FOR VIEWING STREAMED CONTENT

10. 3. 2022 A new Parks Associates white paper finds that more than half of U.S. broadband homes own smart TVs Fifty-five percent of U.S. broadband homes now own a smart TV, driving the television to become the default platform to watch streaming content, according to a new white paper from Parks Associates. The paper, “OTT Streaming Trends… Continue reading SMART TVS BECOME DEFAULT PLATFORM FOR VIEWING STREAMED CONTENT

THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE

23. 1. 2022 TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV… Continue reading THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE

THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE

6. 1. 2022 TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV… Continue reading THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE

STREAMING’S FUTURE MAY LOOK LIKE CABLE, ACCENTURE SAYS

4. 1. 2022 A new report from Accenture said consumers are complaining about streaming getting to be more like cable and, ironically, that cable operators are among the potential aggregators that could solve some of the issues facing the industry. According to Accenture’s survey, consumers feel they’re paying a lot for content they never watch and they’re not… Continue reading STREAMING’S FUTURE MAY LOOK LIKE CABLE, ACCENTURE SAYS

2022 NEW YEAR’S PREDICTIONS FOR GAMING, TV, ADVERTISING AND DIGITAL MEDIA

31. 12. 2021 As we near the end of 2021 it is time to look back at my predictions for 2021 and see how I did. In 2020 I gave myself a B (3.25 out of 4) and you can read my 2020 predictions and self evaluation here. You can read my self-grading for 2021 for each prediction… Continue reading 2022 NEW YEAR’S PREDICTIONS FOR GAMING, TV, ADVERTISING AND DIGITAL MEDIA

WHICH MEDIUM WAS THE BIG WINNER IN 2021?

21. 12. 2021 Advertising has been recovering from the pandemic, but which channel bounced back quickest and biggest this year? Mediatel News spoke to media owners, agency execs, publishers, columnists and specialists to get their opinions.   The ad agency exec Larissa Vince, CEO TBWA\London “I’ve been rather loving the high impact return of outdoor over the last… Continue reading WHICH MEDIUM WAS THE BIG WINNER IN 2021?