HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY
3. 12. 2024 Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands. Ice hockey continues to be the most common sport that Czechs fans in the domestic market. This is true for 59% of the Czech population, and for a third… Continue reading HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY
WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?
26. 11. 2024 Working in the media is perfect for those who don’t want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities. As a media professional, you’ll be in the thick of the action, getting… Continue reading WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?
CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV
6. 11. 2024 Czechs search for information mostly on online media and on TV, while a third of Czechs use social networks, according to research by NMS Market Research. The most common source of information for Czechs and Czech women is online media and newspapers. 65% get information about events in the Czech Republic and the world from… Continue reading CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV
BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE
18. 10. 2024 People over 60 are gradually moving to digital content, but brands are not yet able to respond. Baby Boomers, those over 60, are among the wealthiest generation in the world. Their media behaviour is changing, they are spending much more time online, but brands are not yet able to reflect this in their communications. This… Continue reading BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE
GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR
28. 8. 2024 Advertising spending is expected to grow by 10.5% year-on-year this year, with the total value set to exceed $1 trillion. Advertising spending is growing globally, expected to increase 10.5% year-on-year this year to reach $1.07 trillion. This is according to a study by WARC, which compiled data from 100 markets around the world. “The global… Continue reading GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR
MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”
3. 8. 2024 Screenforce Managing Director, Malte Hildebrandt, does not want to leave the interpretation of information to social media. In an interview with HORIZONT, he explains that the initiative of TV marketers in Germany, Austria, and Switzerland carries a great social responsibility on its shoulders. We are in a turbulent period, and it is evident on the… Continue reading MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”
PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION
26. 7. 2024 The International Olympic Committee’s Jérôme Parmentier on Olympic viewing habits in the era of TikTok and Netflix, and what this means for media rights. What trends are you seeing at the IOC from a media perspective, in terms of how sports content is consumed and the impact this is having on broadcasters and media platforms?… Continue reading PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION
DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO
10. 7. 2024 Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life! It’s no longer about video consumers “cutting the cord,” with younger folks determining new, more user-friendly ways of watching television. Heck, “Netflix and chill” isn’t even a thing with these kids anymore The whole idea of what is video… Continue reading DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO
90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY
8. 7. 2024 The Czech population is above the EU average in the use of the internet and social networks. The number of online shoppers is also increasing and Generation Z is beginning to make its mark on the market. And what are the other current online trends? This is what Vojtěch Lambert from LCG New Media describes.… Continue reading 90 PERCENT OF CZECHS ALREADY USE THE INTERNET, THE NUMBER OF PEOPLE SHOPPING ONLINE HAS INCREASED SIGNIFICANTLY
KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS
1. 7. 2024 On the first day of the Industry section of the festival, a debate on Streaming Media and the Attention Economy took place. The Industry Section of the Karlovy Vary International Film Festival (KVIFF), which gives film and TV professionals the opportunity to learn about current trends in film production and distribution and TV formats, has… Continue reading KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS
NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA
18. 6. 2024 Czechs most often get their news from the internet and TV news. But even from these main channels, news viewership is declining. This is also true for social media, according to a new Digital News Report from the Reuters Institute. Trust in news media in the Czech Republic remains low at 31% of the population.… Continue reading NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA
GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS
3. 6. 2024 This year’s Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly. Generation Z, people born between 1995 and 2009, is gradually getting older. Its descendants can easily attend high school today and make up the emerging Alpha generation (born since 2010). Among the Czech population… Continue reading GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS
THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK
18. 4. 2024 Vojtěch Vavrek is the new head of the social media business of the Óčko Group. TV Óčko is expanding its management structure, recruiting new experts and continuing to increase the strength of its social media team. The position of “Head of Sales Social Media” has been held since April by Vojtěch Vavrek, who joined from… Continue reading THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK
OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS
9. 4. 2024 Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts. Óčko is integrating content from the social network Instagram into its broadcasts. Since the beginning of April, Instagram posts have thus become part of the TV programme throughout the music group’s daytime broadcasts. The development was created… Continue reading OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS
THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION
26. 3. 2024 TV is the media channel of choice for top brands. One of the reasons is that it provides unrivalled access to consumers of all ages, including the elusive group of 18-34 year olds. Karen Howe, global award-winning creative director and member of the Cannes Lions advisory board, focused her brand magic webinar on some of… Continue reading THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION
TELEVISION HAS THE HIGHEST TRUST AND ATTENTION. THESE FACTORS MAKE IT MORE POWERFUL THAN OTHER MEDIA
14. 3. 2024 Behind the strong position of television as an advertising medium is the credibility and ability of television advertising to gain and retain the attention of the audience.
STUDY: TV TOP PURCHASE INFLUENCER
8. 3. 2024 US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of… Continue reading STUDY: TV TOP PURCHASE INFLUENCER
TV ADVERTISING AND SOCIAL MEDIA PROMOTION ARE TWO DIFFERENT WORLDS THAT CAN BE EASILY CONNECTED
7. 3. 2024 The former myth that advertisers can get by with social networks has long been debunked. Television advertising has undeniable advantages that no other medium offers. And that is why it is crystal clear that the ideal way to get the most out of advertising is to include both channels in your advertising plan.
