WOMEN’S SPORTS VIEWERSHIP ON THE RISE

9. 8. 2023 Interest in women’s sports is growing at a meteoric pace. How can broadcasters and sponsors fuel the momentum? The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa and LSU—up 103% from the previous year. The WNBA draft audience increased 42% between 2022 and 2023 and was up 89% with… Continue reading WOMEN’S SPORTS VIEWERSHIP ON THE RISE

SUPER BOWL 2023 COMMERCIALS: HERE ARE THE WINNERS AND LOSERS

13. 2. 2023 The Kansas City Chiefs weren’t the only winners at this year’s Super Bowl, with several advertisers scoring top ratings for their commercials during Sunday night’s game. Among the best-ranked ads were those from Google Pixel, T-Mobile, Kia and PopCorners, according to Northwestern University’s Kellogg School of Management, which each year grades commercials in its Super… Continue reading SUPER BOWL 2023 COMMERCIALS: HERE ARE THE WINNERS AND LOSERS

NOVA SPORT WILL OPERATE A NEW SPORT STUDIO SINCE THE MIDDLE OF THE YEAR

28. 1. 2022 Nova Group is building a new multifunctional sports studio, that will be used for broadcasting Nova Sport stations. It will be presented for the first time in the middle of 2022. The studio will use the latest technology, including high-resolution digital walls and other display elements. The studio should be dominated by simple and clean… Continue reading NOVA SPORT WILL OPERATE A NEW SPORT STUDIO SINCE THE MIDDLE OF THE YEAR