Tag: streaming
ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING
23. 1. 2025 A new study from HUB Research shows that viewers of streaming services are receptive to advertising, especially when it saves them money on subscriptions. Users of streaming services are more willing to watch ads. That is, a full two-thirds of users have no problem with advertising as long as the ad reduces the price of… Continue reading ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING
STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES
15. 1. 2025 Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact. The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that… Continue reading STUDY UK: WHY BRANDS ARE FALLING SHORT WITH THEIR MEDIA STRATEGIES
STUDY USA: STREAMING VIEWERS MORE ACCEPTING OF TV ADS
12. 1. 2025 Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming. With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s semiannual “TV Advertising: Fact vs. Fiction” survey indicates most consumers prefer to watch TV ads… Continue reading STUDY USA: STREAMING VIEWERS MORE ACCEPTING OF TV ADS
MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA
8. 1. 2025 What all can make its way into marketing, advertising and communications in the Czech market? Here’s an overview of this year’s trends. At the beginning of the new year, we bring you a overview of the trends that several companies predict will influence marketing, advertising and communication on the Czech market in the coming months.… Continue reading MARKETING TRENDS 2025: TRANSPARENCY, AI AND RETAIL MEDIA
WHAT’S NEXT FOR CTV ADVERTISING: COMSCORE’S STATE OF PROGRAMMING 2025 SURVEY
3. 1. 2025 Comscore’s State of Programmatic 2025 report offers survey-based data that reveals where ad budgets will be going in 2025 (think CTV), how quickly marketers will move to cookie-free advertising (48% of ads will be cookie-free by the end of 2025), and what CTV ads do well (branding) and not so well (performance). It’s free to… Continue reading WHAT’S NEXT FOR CTV ADVERTISING: COMSCORE’S STATE OF PROGRAMMING 2025 SURVEY
CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET
9. 12. 2024 Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested. The CTV phenomenon is also taking hold in the Czech advertising market. Despite the strong position of linear TV advertising, there is… Continue reading CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET
GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG
7. 12. 2024 The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. It is time the media industry admitted it. Gen Z have never really fallen for broadcast TV. And yet they… Continue reading GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG
TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS
6. 12. 2024 It’s been a problem for years – angry sports fans who can’t watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters. A problem faced by virtually all major operators within their infrastructure, but not only those – the high interest… Continue reading TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS
EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’
30. 11. 2024 The European video subscription market is heading for a period of fewer growth opportunities, according to consultancy Oliver Wyman. Despite a rise in the percentage of consumers likely to increase their video subscriptions this year there is now a clear trend that fewer will do so each year. According to the company’s annual Global Consumer Survey,… Continue reading EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’
CATCHING ON FAST: WHY EUROPE IS EMBRACING FREE ADVERTISING-SUPPORTED STREAMING TV
24. 11. 2024 As the TV industry comes together in Cannes for MIPCOM, the growth of FAST is not restricted to the U.S. anymore: “Our mission is to entertain the planet!” Is Europe going FAST, but the U.S. going FASTer? FAST, or free advertising-supported streaming television, and AVOD (advertising-based video on demand) services have been a key growth… Continue reading CATCHING ON FAST: WHY EUROPE IS EMBRACING FREE ADVERTISING-SUPPORTED STREAMING TV
TELEVISION CELEBRATES ITS DAY: EVEN IN 2024, IT REMAINS A RELIABLE COMPANION AND GUIDE IN MODERN LIFE
21. 11. 2024 Every year on 21 November, we celebrate World Television Day, which highlights the irreplaceable role of this medium in our lives.
“DROP THE WORDS LINEAR AND DIGITAL; LET’S JUST TALK TV” SAYS NICK MANNING
20. 11. 2024 The distinction between linear and digital TV is becoming increasingly nonsensical from a broadcaster perspective, argues Nick Manning, Founder of Encyclomedia International. Although different TV platforms have different functions, Manning suggests “the trick is to treat it as a single entity.” In this interview, Manning explores ways for European broadcasters to attract more ad spend,… Continue reading “DROP THE WORDS LINEAR AND DIGITAL; LET’S JUST TALK TV” SAYS NICK MANNING
CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES
4. 11. 2024 VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos. Of the VOD services, consumers in the Czech market are closest to the Netflix brand, and therefore have the most positive expectations of it. The second closest, albeit at a distance,… Continue reading CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES
STUDY GERMANY: LINEAR TV STILL POPULAR WITH VIEWERS
3. 11. 2024 Linear TV is clearly – despite strong competition from streaming platforms – more resilient than expected. According to the survey, its use has declined only slightly over the last three years. By contrast, the streaming market appears to be saturated. Despite the wide range of streaming platforms , traditional television is not losing popularity with… Continue reading STUDY GERMANY: LINEAR TV STILL POPULAR WITH VIEWERS
CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027
24. 10. 2024 The development of the new 5G Broadcasting standard is progressing rapidly, according to Ceske Radiokomunikace (CRA). The company believes that within three years it could be commercially operational in the Czech market. Ceske Radiokomunikace (CRA) expects that commercial operation of 5G Broadcasting could begin in the Czech Republic in 2027. Marcel Procházka, director of CRA’s… Continue reading CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027
HOW DIFFERENT GENERATIONS WATCH TV
19. 10. 2024 Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you’d expect. Before you assume no one watches TV anymore, let’s dive into the real viewing habits reshaping how generations consume content and… Continue reading HOW DIFFERENT GENERATIONS WATCH TV
6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING
18. 10. 2024 It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers on TV screens in New York City. Suddenly, the game cuts away. A Bulova watch appears, accompanied by a voiceover intoning, “America runs on Bulova time.” In just 10 seconds, the world’s first TV commercial airs, forever changing the advertising… Continue reading 6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING
TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS
17. 10. 2024 Take a look at what is behind the claims of people who indicate in surveys that they watch TV. And than have a look on what is the role of classic TV as a touchpoint?
