OPINION: IS DIGITAL MEDIA KILLING TV ADVERTISING?
8. 3. 2022 When we think about digital media, we are mainly considering social media platforms, websites and streaming services. TV advertising tends to feel very different, perhaps because it has been around for so long. But don’t mistake it for an outdated service. Adverts on the television hold more potential than you may realize, and are certainly… Continue reading OPINION: IS DIGITAL MEDIA KILLING TV ADVERTISING?
STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO
2. 3. 2022 Even though the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content according to a study from Horowitz Research. The company’s State of Gen Z 2021 study was… Continue reading STUDY USA: GEN Z SEES VALUE OF TRAD TV CONTENT AND SHORT-FORM VIDEO
MAKING A CONNECTION: HOW BROADCASTERS ARE REACHING YOUNGER VIEWERS IN THE NEW VIDEO WORLD
23. 2. 2022 The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences. It’s not just rival streaming services such as Netflix and Disney+ that clamour for young people’s time, it’s the whole gamut of social and mobile media from YouTube and Spotify to… Continue reading MAKING A CONNECTION: HOW BROADCASTERS ARE REACHING YOUNGER VIEWERS IN THE NEW VIDEO WORLD
GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027
22. 2. 2022 Global SVoD subscriptions will reach 1.75 billion by 2027, Digital TV Research has found. Netflix, Disney Plus and Amazon Prime Video will account for half of total. Over the next five years, the number of SVoD subscribers is expected to rise by 550 million. The report added that China and the US will together account for… Continue reading GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027
RESEARCH: TV ADS A KEY PART OF LIVE SPORTS VIEWING
18. 2. 2022 Magnite, the independent omnichannel sell-side advertising platform’s study, CTV Live Streaming: TV’s Next Big Moment, finds broad adoption of live streaming TV among CTV viewers across all age groups. “Anecdotally, we know that live TV, especially live sports, is unparalleled in its ability to get people engaged and we commissioned this study to better understand how… Continue reading RESEARCH: TV ADS A KEY PART OF LIVE SPORTS VIEWING
VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN
11. 2. 2022 The fairy tale of Cinderella who turns into a princess may have its reflection in the business world. The grimy beauty could be called Voyo. Nova TV established its video library in 2012 but forgot about it for many years. And now? It is the epicentre of digital transformation of the Czech commercial number one. Last… Continue reading VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN
MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS
10. 2. 2022 TransUnion says trend is favorable for advertisers: A new poll said that an important tipping point has been reached, with more Americans saying they’ve streamed TV or movies in the past month than watched cable and satellite TV. According to the survey, conducted by The Harris Poll for TransUnion, the credit agency that has gotten into the connected… Continue reading MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS
AUSTRIAN RESEARCH: PANDEMIC BURDENS YOUNG PEOPLE AND SPOILS THE MOOD
8. 2. 2022 In January 2022, Marketagent together with DocLX carried out a survey among 2,500 young people aged 14-24 representing their age cohort. The ninth youth trends monitor includes comparative data for 2020 and shows changes in media usage. The research also looks at the quality of education. According to the survey, the quality of education deteriorated… Continue reading AUSTRIAN RESEARCH: PANDEMIC BURDENS YOUNG PEOPLE AND SPOILS THE MOOD
REPORT: LINEAR BROADCASTING AND VOD TO COEXIST
4. 2. 2022 A report from Intertrust reveals broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video industry will evolve to a hybrid approach, where linear broadcasting coexists alongside VoD content and live streaming. Broadcasting and streaming are increasingly blending into a single, unified user experience to… Continue reading REPORT: LINEAR BROADCASTING AND VOD TO COEXIST
CTV PUBLISHERS CAN LEARN A LOT FROM LINEAR TV ADS (REALLY)
3. 2. 2022 We’ve all been there. You’re streaming a show, and somehow the same ad for the new Nissan Altima plays four times. Does Nissan really think you need this family sedan, or is it just a glitch in the ad tech matrix? Compared to linear, CTV’s addressability and targeting make ads more relevant. Yet, this granularity cuts both… Continue reading CTV PUBLISHERS CAN LEARN A LOT FROM LINEAR TV ADS (REALLY)
THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
23. 1. 2022 TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV… Continue reading THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
SHORT ESSAY: LINEAR TV IS DEAD, LONG LIVE LINEAR TV
22. 1. 2022 The position of streaming services is seemingly strong, but linear TV still reigns supreme, suggests Erika Luzsicza in her short essay. Media-wise, streaming services seem to be greatly overshadowing linear TV. This is helped by the various records set with some regularity by both global and purely local players. Sometimes it seems that entering the… Continue reading SHORT ESSAY: LINEAR TV IS DEAD, LONG LIVE LINEAR TV
VIEWERS DON’T CARE ABOUT ‘PLATFORMS’ WHEN IT COMES TO TV
21. 1. 2022 The viewer does not care what platform they use to get content on the screen. It is not until we understand this reality that we start to realise the potential of addressable TV. The TV landscape has been undergoing change for a number of years and the pandemic, coupled with the increased connectivity of the consumer… Continue reading VIEWERS DON’T CARE ABOUT ‘PLATFORMS’ WHEN IT COMES TO TV
TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
19. 1. 2022 Dive Brief: TV, in all forms including connected TV, is newly considered the most valuable video format for achieving advertisers’ goals, leaving digital video in its wake, according to the results of a new survey that Advertiser Perceptions provided to Marketing Dive. Specifically, 47% rank TV as the most valuable for achieving their goals, up… Continue reading TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
6. 1. 2022 TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV… Continue reading THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
STREAMING’S FUTURE MAY LOOK LIKE CABLE, ACCENTURE SAYS
4. 1. 2022 A new report from Accenture said consumers are complaining about streaming getting to be more like cable and, ironically, that cable operators are among the potential aggregators that could solve some of the issues facing the industry. According to Accenture’s survey, consumers feel they’re paying a lot for content they never watch and they’re not… Continue reading STREAMING’S FUTURE MAY LOOK LIKE CABLE, ACCENTURE SAYS
THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
4. 1. 2022 Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those ad dollars lies… Continue reading THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION
21. 12. 2021 SUMMARY An overview of changes in linear TV’s daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States. Linear TV is settling into a post-pandemic trend of smaller audiences but higher consumption as daily reach declines but minutes watched rise. At the same time, sports content, one of… Continue reading USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION
