THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR

10. 8. 2022 The market for paid VOD services in the Czech Republic is expected to grow next year, declares research of Atmedia company. The share of Czechs using at least one video-on-demand service will increase to 42 percent next year, up two percentage points from this year. Users of these services have access to 1.5 services on… Continue reading THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR

„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL

10. 8. 2022 CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel… Continue reading „YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL

CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

4. 8. 2022 Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less. More than four-fifths of respondents (83%) consume media at least occasionally during the summer months (June… Continue reading CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

4. 8. 2022 Prima is preparing an answer to Netflix and Voyo. New streaming service will be subscription and ad-free. Prima will launch a new online video library in November, with which has big ambitions to compete with the biggest ones on the Czech market, the director of the TV group Marek Singer revealed in an interview with Mediář… Continue reading PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM

3. 8. 2022 40 % of Czechs aged 15 to 69 use at least one paid service to watch TV shows, series and movies. They have access to multiple services but do not always pay for all the platforms they use, for example because they use shared access from their friends. The data comes from the Altmedia Index… Continue reading 40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM

THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN

1. 8. 2022 Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.

HOW TO REACH CONSUMERS WATCHING BOTH LINEAR AND STREAMING TV

26. 7. 2022 Using connected TV to go after cord-cutters is only part of the story Ask most ad buyers about the advantage of using connected TV (CTV) to achieve “incremental reach” and they’re likely to tell you that it’s all about cord-cutters — reaching those people who will never be reached on linear TV. What they don’t… Continue reading HOW TO REACH CONSUMERS WATCHING BOTH LINEAR AND STREAMING TV

VOYO WILL HAVE ONE MILLION SUBSCRIBERS WITHIN FIVE YEARS, BELIEVES TV NOVA’S CEO VLČEK

25. 7. 2022 PPF-led TV Nova, the most powerful TV station in the Czech Republic, has vigorously switched to paid services, pumping hundreds of millions into Voyo. According to Nova’s CEO, Jan Vlček, income from advertising will be key in future.   Nova assumes that within several years, Czech households will subscribe to an average of three Netflix-type… Continue reading VOYO WILL HAVE ONE MILLION SUBSCRIBERS WITHIN FIVE YEARS, BELIEVES TV NOVA’S CEO VLČEK

RESEARCH UK: CONSUMERS USING SAVINGS TO COVER MEDIA SUBS

18. 7. 2022 Almost a third (29 per cent) of individuals have struggled to pay for their media subscription services since the start of 2022, with people needing to borrow money or use savings to pay their bills according to KPMG research. The survey of UK consumers conducted by OnePoll found that 15 per cent have missed or defaulted… Continue reading RESEARCH UK: CONSUMERS USING SAVINGS TO COVER MEDIA SUBS

DEMYSTIFYING CTV IN THE UK

5. 7. 2022 Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack. There’s a lot happening in the world of CTV. A lot of stories, stats, and forecasts. With so much noise it can be hard to pick out the tune. And this is a shame because CTV… Continue reading DEMYSTIFYING CTV IN THE UK

ESTIMATE: 60% OF CUSTOMERS PAY FOR STREAMING, TREND HITS CINEMAS

24. 6. 2022 According to Axocom data, 60 percent of the 1.3 million total viewers are paying for streaming video content. Streaming platforms in the Czech Republic have 1.3 million viewers. However, the number of users paying for content on a regular basis is significantly lower, at roughly 60%, or 800,000 people. The rest take advantage of various… Continue reading ESTIMATE: 60% OF CUSTOMERS PAY FOR STREAMING, TREND HITS CINEMAS

VOYO IS DOING FUNDAMENTALLY BETTER THAN WE PLANNED. ORDINACE IS STILL THE DRIVING FORCE, SAYS DANIEL GRUNT OF CME

23. 6. 2022 Daniel Grunt returned to CME a year ago as head of digital activities. His task was to secure one million subscribers for Voyo within five years. How’s it going? There was no escaping that campaign. In the spring, Nova TV paid for billboards in the Czech Republic and Slovakia to promote its Voyo paid internet… Continue reading VOYO IS DOING FUNDAMENTALLY BETTER THAN WE PLANNED. ORDINACE IS STILL THE DRIVING FORCE, SAYS DANIEL GRUNT OF CME

IN A WORLD OF INSTANT GRATIFICATION, DON’T FORGET THE POWER OF ANTICIPATION

17. 6. 2022 As humans, we have a natural urge for instant gratification – the temptation to forego a long-term, future benefit, to obtain an immediate and often less rewarding one. It’s a concept that brands have leveraged with aplomb using technological and product innovation, coupled with bold marketing activity. As such, we find ourselves living in the epitome of a ‘Need… Continue reading IN A WORLD OF INSTANT GRATIFICATION, DON’T FORGET THE POWER OF ANTICIPATION

REPORT USA: THE OPTIMAL TV/STREAMING AD BALANCE

10. 6. 2022 The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser, recommends that advertisers allocate 20 per cent to 30 per cent of their premium video budget towards streaming, and the rest to traditional TV. “The TV advertising landscape is incredibly complex now, and there are more players in the space than ever,” said Marcien Jenckes,… Continue reading REPORT USA: THE OPTIMAL TV/STREAMING AD BALANCE

STUDY USA: NEARLY HALF OF ADULTS WATCH VIDEO ON A CONNECTED TV EACH DAY

6. 6. 2022 87% of U.S. TV households have at least one connected TV device according to LRG. New consumer research from Leichtman Research Group, Inc. (LRG) highlights the importance of connected TV devices in the TV landscape, with 46% of all American adults watching video each day on a connected TV device and 87% of U.S. TV… Continue reading STUDY USA: NEARLY HALF OF ADULTS WATCH VIDEO ON A CONNECTED TV EACH DAY

STUDY EU: CTV VIEWERS EMBRACE AD-SUPPORTED PLATFORMS

3. 6. 2022 Connected television (CTV) viewers in six European countries – including France, Germany and the UK – use an average of 3.5 streaming platforms, with over a third utilizing ad-supported services. These findings came from a survey by FreeWheel, an ad-focused unit of media giant Comcast, and Happydemics, the research firm, of connected TV audiences in France, Germany,… Continue reading STUDY EU: CTV VIEWERS EMBRACE AD-SUPPORTED PLATFORMS

CZECHS WANT BOTH TV AND STREAMING SERVICES

2. 6. 2022 Linear broadcasting is still the most desired platform, agreed experts at the seventeenth annual Digimedia conference. The growing popularity of time-shifted viewing and streaming services, which still have great potential in the local market, was also confirmed. At the beginning, Tereza Šimečková, Director at Nielsen Admosphere, looked back at the two Covid years and used… Continue reading CZECHS WANT BOTH TV AND STREAMING SERVICES

AMID STREAMING BOOM, SOME COMPANIES LOVE LINEAR TV

18. 5. 2022 Betting that they can’t compete with Netflix and hoping a diversified approach is more lucrative, A+E, Fox Corp. and AMC Networks are leaning into the cable bundle (and ad-supported streaming). When the upfronts return to New York City in mid-May after a two-year pandemic hiatus, broadcast TV is expected to play second fiddle. Though ABC, NBC and… Continue reading AMID STREAMING BOOM, SOME COMPANIES LOVE LINEAR TV