TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
19. 1. 2022 Dive Brief: TV, in all forms including connected TV, is newly considered the most valuable video format for achieving advertisers’ goals, leaving digital video in its wake, according to the results of a new survey that Advertiser Perceptions provided to Marketing Dive. Specifically, 47% rank TV as the most valuable for achieving their goals, up… Continue reading TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
6. 1. 2022 TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV… Continue reading THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
STREAMING’S FUTURE MAY LOOK LIKE CABLE, ACCENTURE SAYS
4. 1. 2022 A new report from Accenture said consumers are complaining about streaming getting to be more like cable and, ironically, that cable operators are among the potential aggregators that could solve some of the issues facing the industry. According to Accenture’s survey, consumers feel they’re paying a lot for content they never watch and they’re not… Continue reading STREAMING’S FUTURE MAY LOOK LIKE CABLE, ACCENTURE SAYS
THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
4. 1. 2022 Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those ad dollars lies… Continue reading THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD
USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION
21. 12. 2021 SUMMARY An overview of changes in linear TV’s daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States. Linear TV is settling into a post-pandemic trend of smaller audiences but higher consumption as daily reach declines but minutes watched rise. At the same time, sports content, one of… Continue reading USA: LINEAR TV SEES SMALLER AUDIENCES BUT HIGHER CONSUMPTION
ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION
12. 12. 2021 Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent… Continue reading ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION
THIS YEAR NEXT YEAR: GLOBAL 2021 END-OF-YEAR FORECAST
6. 12. 2021 A STRONG FOUNDATION FOR GROWTH Most assessments of the advertising industry’s performance begin with a view of the broader economy, usually relying on Gross Domestic Product (GDP) as a proxy for its overall health. This approach is rooted in strong historical correlations between the growth rate of advertising and overall economic activity in many markets.… Continue reading THIS YEAR NEXT YEAR: GLOBAL 2021 END-OF-YEAR FORECAST
SOMETHING OLD OR SOMETHING NEW? WHY TV PLUS STREAMING IS THE MARRIAGE FOR YOU
28. 11. 2021 New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party or third-party? One of the most challenging choices is how to make the most of video advertising – that is, how to balance traditional TV (the… Continue reading SOMETHING OLD OR SOMETHING NEW? WHY TV PLUS STREAMING IS THE MARRIAGE FOR YOU
CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA
26. 11. 2021 While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media. The most commonly used device for media activities among children is the mobile phone. It is used… Continue reading CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA
EU: VIEWERS ENJOY, VALUE ADS VIEWED ON A TV MORE THAN ANY OTHER DEVICE
24. 11. 2021 More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.
SWITCHING ON TO CONNECTED TV? FOUR THINGS ADVERTISERS NEED TO KNOW
18. 11. 2021 While connected TV offers advertisers more choice and reach than ever before, brands must update their view of how to advertise on this platform, argues IAB UK’s Elizabeth Lane. When it comes to TV, one thing hasn’t changed. What we watch – from Squid Game to Succession, and from Love Island to Line of Duty –… Continue reading SWITCHING ON TO CONNECTED TV? FOUR THINGS ADVERTISERS NEED TO KNOW
UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY
18. 11. 2021 More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung… Continue reading UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY
OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD
15. 11. 2021 A reality show with celebrities or a competition of model railway masters. Here is an overview of the most watched reality and entertainment TV formats abroad Globally, the current autumn TV season is still dominated by The Masked Singer. It is the most watched format on important markets – in the USA, Germany or the Netherlands.… Continue reading OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD
THE FUTURE OF MEASURING A FRAGMENTED MEDIA LANDSCAPE
14. 11. 2021 Measuring media has never been as precise as stakeholders would like. Adding CTV (connected TV) and ATV (advanced TV) to an already intricate mix compounds the complexities. I recently asked Scott McDonald, president and CEO of the Advertising Research Foundation, to update us on efforts to improve the process. Paul Talbot: Could you share a bit… Continue reading THE FUTURE OF MEASURING A FRAGMENTED MEDIA LANDSCAPE
WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?
9. 11. 2021 The latest edition of TV Key Facts is titled ‘Restart.’ We are in the midst of a shift to a new era where media, consumers and brands are building the world of tomorrow together, combining the best of innovation with sustainable and responsible practices. The TV Key Facts report assembles trends, research and data to… Continue reading WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?
SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS
5. 11. 2021 Vizio and Magid said 55% of smart TV owners watch AVOD. Smart TV owners have higher-than-average incomes and spend more on subscription VOD, but also watch ad-supported streaming programming. A study conducted by Vizio and Magid found that 55% of U.S. smart TV owners — age 18-64 — watch ad-supported video-on-demand (AVOD) programming weekly. Only 39% of… Continue reading SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS
CONSUMERS WANT MORE STREAMING IN MORE PLACES
4. 11. 2021 Advent of 5G, self-driving vehicles increases availability of CTV outside the home, Vericast says. SAN ANTONIO—Although streaming Connected TV (CTV) has become a reality for more consumers than ever before, viewers are optimistic about the increasing availability of streaming outside the home environment, according to a new survey. CTV is defined as a TV that… Continue reading CONSUMERS WANT MORE STREAMING IN MORE PLACES
PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING
2. 11. 2021 Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers. It is partly inspired by Netflix’s success. The number of its subscribers, including the Czech Republic, was growing during the pandemic. It… Continue reading PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING
