WIEMER SNIJDERS SPOKE AT THE TV ON THE MOVE CONFERENCE
10. 10. 2019 Traditionally, early October saw a conference of the Association of Commercial Television intended primarily for advertisers and media agencies. The key topic of the TV ON THE MOVE conference was the TV development in the post-linear era when TV is no longer and will never be just a screen in the living room. This year, AKTV hosted… Continue reading WIEMER SNIJDERS SPOKE AT THE TV ON THE MOVE CONFERENCE
THE GOLDEN AGE… OF COMPLEXITY: REDUCING FRICTION IN THE TV ADVERTISING ECOSYSTEM
9. 10. 2019 As viewers, you probably agree that we’ve never had more options when deciding what content to watch, which device to watch it on, or how to access it. Consumers are living in a golden age of television, no matter how TV is now defined. The flipside for all of us working in the industry is that this New TV… Continue reading THE GOLDEN AGE… OF COMPLEXITY: REDUCING FRICTION IN THE TV ADVERTISING ECOSYSTEM
CONNECTED TV AD SPEND IS GROWING BUT THERE ARE STILL PLENTY OF CHALENGES
8. 10. 2019 Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think. An ad buyer considering connected TV has… Continue reading CONNECTED TV AD SPEND IS GROWING BUT THERE ARE STILL PLENTY OF CHALENGES
DON’T CHANGE THE CHANNEL: TV IN ALL ITS FORMS IS KEY TO REACHING YOUR AUDIENCE
4. 10. 2019 Media buying has traditionally been about blending ingredients together for the perfect marketing mix. But with so many new channels and such fragmented audiences, this age-old recipe is rapidly becoming more difficult to follow. So, what’s to be done? The age of total video TV is complicated these days. In just one household, a family… Continue reading DON’T CHANGE THE CHANNEL: TV IN ALL ITS FORMS IS KEY TO REACHING YOUR AUDIENCE
ONLINE VIDEO 2019: MEN PREFER FILMS, WOMEN TV SHOWS
14. 8. 2019 When it comes to online video offerings Czech Internet population prefers to watch films and TV shows. Trends in video content consumption, however, vary by age group. “The Internet Video 2019” study conducted by Nielsen Admosphere offers a detailed view of TV through the eyes of the often ignored group of respondents aged 37–51. TV viewers… Continue reading ONLINE VIDEO 2019: MEN PREFER FILMS, WOMEN TV SHOWS
TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV
15. 7. 2019 Content abounds on streaming services like Netflix, Hulu and Amazon Prime Video. But when viewers are faced with too many choices of what to watch, some end up tuning out. That’s the main finding from Nielsen’s Total Audience Report from the first quarter of 2019. What some have dubbed the golden age of TV led to… Continue reading TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV
TRADITIONAL TV IS NOT DEAD
11. 7. 2019 Manatt, Vorhaus Digital Strategy Study Reveals Traditional TV Is Not Dead Despite Continued Online Video Ascendance. Research uncovers surprising trends for the future of cord-cutting, SVOD and esports. Manatt, Phelps & Phillips, LLP, a multidisciplinary, integrated professional services firm, and digital media consulting company, Vorhaus Advisors, today released their inaugural Digital Strategy Study, which analyzes the… Continue reading TRADITIONAL TV IS NOT DEAD
TV ADS STILL MORE RELEVANT TO CONSUMERS THAN STREAMING VIDEO ADS
15. 5. 2019 Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV. What does this say about programmatic video ads? According to a survey conducted by Adobe in February 2019, 49% of US internet users said that TV… Continue reading TV ADS STILL MORE RELEVANT TO CONSUMERS THAN STREAMING VIDEO ADS
FOR TV, MEDIA TRADE GROUPS, GROWTH MEANS EXPANDING INTO COMPETING AREAS
14. 2. 2019 TV/media-based business trade groups need to keep growing in a disruptive world. And that can mean spillover, as they extend into sometimes competing professional disciplines. Promax, the TV marketing group that has been around since the 1950s, is now expanding global membership efforts to include a digital marketing and theatrical marketing emphasis. Steve Kazanjian, president/chief executive officer of Promax,… Continue reading FOR TV, MEDIA TRADE GROUPS, GROWTH MEANS EXPANDING INTO COMPETING AREAS
COMING TO A TV NEAR YOU: PERSONALIZED ADS
25. 1. 2019 The hottest new trend in TV tech is “addressable” ads, or TV ads that can be targeted to specific households via user data. By the end of this year, almost every major TV network and provider will have rolled out their version of an addressable ad product. Why it matters: It’s a huge departure from the way… Continue reading COMING TO A TV NEAR YOU: PERSONALIZED ADS
4 TRENDS THAT WILL SHAPE VIDEO ADVERTISING IN 2019
3. 1. 2019 For brand marketers, video continues to be the most important story in media. Audience behavior is evolving rapidly across generations, and consumers now watch more than eight hours of online content every week, according toThe State of Online Video 2018 report by Limelight Networks. Faced with a fragmented device landscape, advertisers are seeking greater simplicity and… Continue reading 4 TRENDS THAT WILL SHAPE VIDEO ADVERTISING IN 2019
THE NEW LIVING ROOM: TAKING ADVANTAGE OF THE BIG SCREEN
3. 10. 2018 Headlines would suggest that TV is dead, or at least is enduring a slow death. The reality is that TV viewing is very different than what it was three years ago, let alone 10. How we define “TV” is still being debated. Is it the content, device or pipe that presents it to the viewer? But… Continue reading THE NEW LIVING ROOM: TAKING ADVANTAGE OF THE BIG SCREEN
A GOLDEN AGE FOR TELEVISION ADVERTISING
25. 9. 2018 Ignore the doom-mongers, writes Ebiquity’s Dr Nick Pugh – here are five reasons why TV is in rude health. Throughout the infancy, childhood, and teenage years of the digital revolution, the obituary of TV has been written time and again. “It’s too slow”, “It’s not interactive enough”, “it’s a medium of monologue not dialogue, so digital… Continue reading A GOLDEN AGE FOR TELEVISION ADVERTISING
WHAT WE LEARNT AT FUTURE TV ADVERTISING FORUM CANADA – CONFIDENCE IN TV IS RETURNING
25. 9. 2018 The ad-supported TV industry in Canada is moving fast to provide the data-driven environment that advertisers want, including more defined audience planning and better attribution to prove the value of television buying. The stand-out message from Future TV Advertising Forum 2018 was that Canadian TV has its self-confidence back, with a better product to ‘sell’ to… Continue reading WHAT WE LEARNT AT FUTURE TV ADVERTISING FORUM CANADA – CONFIDENCE IN TV IS RETURNING
THE FUTURE OF TV IS NOW (OR NEVER)
5. 9. 2018 From cord cutting, shaving and cord nevers to addressability, dynamic ad insertion and increasingly ad free experiences, the ad environment is more dynamic and complex than ever before. And now—right now—we are at a critical inflection point. This can either signal an industry renaissance marked by more relevant ads (fueled by rich data) or it could… Continue reading THE FUTURE OF TV IS NOW (OR NEVER)
THE FUTURE OF TELEVISION IS … MORE TELEVISION
14. 8. 2018 CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with the blandest of names—NewTV—and a valuation north of $1 billion. That’s something that has never happened before. Another thing that hasn’t happened before: the very first funding round for the company managed to reach the $1 billion mark. NewTV, then, is… Continue reading THE FUTURE OF TELEVISION IS … MORE TELEVISION
WHY BIG TECH SPENDS BIG ON TV
9. 8. 2018 If you read the trades regularly, there’s a good chance you’ve read that TV is dying. It’s less likely you read that Google, Netflix, and Amazon collectively spent more than $1B on TV advertising in 2017.1 Can both of those things be true? Why would tech giants spend so much on a dying medium? At times like… Continue reading WHY BIG TECH SPENDS BIG ON TV
EUROPEAN TV GETS READY TO FIGHT OFF NETFLIX AND HBO
6. 6. 2018 For the past two decades, Spain’s state-run RTVE and private rivals Mediaset España and Atresmedia have been fighting for viewers’ hearts with slates of game shows, sports, comedies, and glossy morning news. Now, in a plot twist worthy of the steamiest soap opera, they’ve decided to hook up: This summer the adversaries are launching LovesTV, a shared 18-channel streaming platform… Continue reading EUROPEAN TV GETS READY TO FIGHT OFF NETFLIX AND HBO
