TELEVISION IS THE MOST IMPORTANT CHANNEL IN THE VIDEO UNIVERSE
9. 8. 2024 At the Screenforce Day conference in Zurich earlier this summer, Screenforce Switzerland presented a new study Die Welt der Screens, which focused on the analysis of the devices and channels that viewers in Switzerland use to consume video content. The conclusions of the study are clear. The most used device for watching all TV content… Continue reading TELEVISION IS THE MOST IMPORTANT CHANNEL IN THE VIDEO UNIVERSE
HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS
1. 8. 2024 The proliferation of ad-supported subscription and free streaming video platforms is apparently resonating with viewers. New data from Hub Entertainment Research found that two-thirds of TV viewers prefer watching ads if it saves on subscription costs. Over the past three years, the percentage of consumers expressing a preference for ad-supported subscriptions — if it saves… Continue reading HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS
VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020
30. 7. 2024 Viewers in English speaking countries—including the U.K., US, Australia and Canada—are viewing more non-English language film and TV shows in recent years, according to a new study from Ampere Analysis. Increase partly attributed to success of Korean film and TV shows. Regular viewing of international (non-English language) TV shows and movies has increased by 24% since… Continue reading VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020
FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS
30. 7. 2024 American company Warner Bros. Discovery, which owns the streaming app Max and the Eurosport station, has released some data on viewership of the Summer Olympics. The biggest sporting event of the year helped it gain a record number of new subscribers in Europe. The company does not disclose details on the number of users in… Continue reading FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS
DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT
19. 7. 2024 After about two decades of a career in Czech media, Daniel Grunt took one of the most powerful positions on the market last January – at the head of TV Nova. His long-term focus on the online segment, which has become one of the strategic areas of the commercial station’s development, played into his hands.… Continue reading DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT
STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS
19. 7. 2024 Between 2022-’23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising Research Foundation. A growing number of U.S. households are watching TV exclusively on their mobile devices, according to new findings from the Advertising Research Foundation. ARF’s survey, which comprises data collected online, face to face and by phone… Continue reading STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS
HOW CAN BRANDS EFFECTIVELY REACH THE OLYMPIC AUDIENCE WITH CONNECTED TV ADVERTISING?
17. 7. 2024 With Paris 2024 just around the corner, Martin Wexler, (SVP channel partnerships at Acxiom), outlines why brands are putting connected TV (CTV) at the center of their Olympic marketing strategies. He also explains what you can do to achieve medal-worthy performance from your CTV campaigns. The Olympics is an event like no other. And that’s… Continue reading HOW CAN BRANDS EFFECTIVELY REACH THE OLYMPIC AUDIENCE WITH CONNECTED TV ADVERTISING?
REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV
17. 7. 2024 Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, released CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper behaviours and advertising trends… Continue reading REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV
PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028
16. 7. 2024 In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the money that streaming services make. As the global streaming services pivot towards advertising and subscription-funded strategies, a new report from PWC suggests adverts are going to be even more important in… Continue reading PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028
WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR
12. 7. 2024 You can watch big-name Hollywood blockbusters, the latest TV series and interesting documentaries in just a few clicks. How much? Is Netflix, Disney+ or Max better? And why subscribe to VOYO? We’ve prepared a list of the 10 most popular platforms in the Czech Republic with their subscription prices and tips on what they offer.… Continue reading WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR
US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS
11. 7. 2024 US broadcasting groups have a substantial influence on the European audiovisual sector, with a significant market presence compared to their European counterparts, according to a new study by the European Audio Visual Observatory. Around one in four (23%) of all private TV channels (excluding local TV) are US-owned and one in ten (8%) of all… Continue reading US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS
NEW STUDY FINDS REPRESENTATION OF THE DISABLED IN MOVIES AND TV ARE LEAVING AUDIENCES VERY ‘UNSATISFIED’
11. 7. 2024 So far this year, we’ve seen some notable representation for the disabled and those with mental health conditions. Marvel’s Echo put deaf star Alaqua Cox front and center and has her go full force in action scenes as an amputee with a prosthetic leg. Max’s Turtles All The Way Down authentically portrays a mental illness (OCD). But per a recent study,… Continue reading NEW STUDY FINDS REPRESENTATION OF THE DISABLED IN MOVIES AND TV ARE LEAVING AUDIENCES VERY ‘UNSATISFIED’
DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO
10. 7. 2024 Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life! It’s no longer about video consumers “cutting the cord,” with younger folks determining new, more user-friendly ways of watching television. Heck, “Netflix and chill” isn’t even a thing with these kids anymore The whole idea of what is video… Continue reading DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO
STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’
8. 7. 2024 Subscribers in the United States are returning to streaming services they only resigned from a few months previously. Research from Ampere Analysis shows that Disney subscribers who had previously churned and then returned (known as ‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months than those who take Disney+… Continue reading STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’
ADS ON STREAMING: WHAT CONSUMERS REALLY THINK
20. 6. 2024 An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences. A new survey about consumer perception of ads on streaming platforms from MX8 Labs reveals a balance of “yeah that makes sense” and “oh really?” In the realm of less-than-shocking, Netflix is the No.1 service watched by all demographics, followed by… Continue reading ADS ON STREAMING: WHAT CONSUMERS REALLY THINK
STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT
20. 6. 2024 Discerning viewers and shoppers want brands to help expand their global horizons and foster a sense of community, according to a wide-reaching Amazon Ads report. International audiences want brands to represent global culture by embracing diversity and depicting people in nuanced and respectful ways. As detailed in a new Amazon Ads report, “From Ads to… Continue reading STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT
DESPITE STREAMING’S INROADS, TENTPOLE TV VIEWING STILL DONE TRADITIONALLY
20. 6. 2024 According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna. Although streaming is capturing an increasing share of live, linear viewing — thanks to smart TV apps and devices that provide access to what broadcast and cable networks are currently… Continue reading DESPITE STREAMING’S INROADS, TENTPOLE TV VIEWING STILL DONE TRADITIONALLY
SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS
18. 6. 2024 A new survey highlights the growing importance of live event programming, particularly sports, for the broadcast industry with the finding that live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming. The survey involved consumers in the U.S., U.K.,… Continue reading SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS
