CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

20. 2. 2025 Early 2025 saw more visual innovations in streaming services, but some more significant changes have also taken place. Here’s an overview of them. In early 2025, the Max streaming service is undergoing major visual changes to improve the user experience. One of the major new features is an updated navigation menu that moves content like… Continue reading CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

6. 2. 2025 Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as “viewed.” The market shares of SVoD (Subscription-based VoD, i.e. subscription-based video services) in Q4 2024… Continue reading WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

23. 1. 2025 It seems the opportunity to enter new markets with a foreign service has never been easier. The magic called AI can even handle localization into Czech. But it comes with some pitfalls. The reason why some foreign services eventually decided not to enter the Czech market in the past was not only the possible possession… Continue reading STREAMING AND OTT SERVICES LOCALIZE CONTENT INTO ENGLISH THANKS TO AI

PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

14. 10. 2024 In the Czech Republic, internet advertising will continue to thrive in the coming years, while TV and radio will grow only slowly, according to a PwC study. Total revenues from Internet advertising will continue to grow at a relatively fast pace in the Czech Republic this year and in the years ahead. Television and radio… Continue reading PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS

1. 7. 2024 On the first day of the Industry section of the festival, a debate on Streaming Media and the Attention Economy took place. The Industry Section of the Karlovy Vary International Film Festival (KVIFF), which gives film and TV professionals the opportunity to learn about current trends in film production and distribution and TV formats, has… Continue reading KVIFF 2024: CZECH TV STREAMING AMONG FILMMAKERS, SOCIAL NETWORKS AS A MAGNET FOR VIEWERS

FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES

19. 3. 2024 You can choose from two hundred movies and TV shows on one, eight thousand on the other. One has a special profile for children, another counts only adults. One regularly charges CZK 89, the other CZK 319. One will not please with HD resolution, the other will delight with 4K with HDR. We’ve tested ten… Continue reading FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES

STREAMING MAY BE FLUSH WITH CONTENT BUT DISCOVERY REMAINS A CHALLENGE

17. 3. 2024 While consumers continue to enjoy a myriad of TV show options, discoverability remains a work in progress — and an increasingly valued feature by consumers, according to Hub Entertainment Research. But the firm’s Senior Consultant Mark Loughney believes to avoid flaring the fickle subscriptions of cancel-happy consumers, streamers need to remind viewers of the full… Continue reading STREAMING MAY BE FLUSH WITH CONTENT BUT DISCOVERY REMAINS A CHALLENGE

29 PERCENT OF CZECHS PAY FOR STREAMING SERVICES. WHAT’S DRIVING THEM TO CANCEL THEIR SUBSCRIPTIONS?

22. 2. 2024 The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation and the rising cost of living, only 10 percent of users have cancelled their subscriptions in the past year. Netflix, Voyo, Disney+, Spotify or HBO Max are the most common users. This is according to… Continue reading 29 PERCENT OF CZECHS PAY FOR STREAMING SERVICES. WHAT’S DRIVING THEM TO CANCEL THEIR SUBSCRIPTIONS?

NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE

20. 2. 2024 How to engage viewers who don’t watch traditional TV? Advertising directly in the Smart TV operating system can be the solution. More than two-thirds of Czechs tune into streaming platforms every day. Brands are therefore looking for ways to engage this audience, which no longer watches as much traditional linear TV. One solution may be… Continue reading NEW TYPE OF SMART TV ADVERTISING REACHES UP TO FOUR MILLION PEOPLE

USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

13. 2. 2024 According to Axocom, the number of users of streaming services in the Czech Republic increased by about 100,000 last year. The number of Czechs with access to streaming video services increased by about 100,000 to 2.6 million people last year. Netflix still has the largest share, but other major players on the Czech market include… Continue reading USERS OF STREAMING SERVICES IN THE CZECH REPUBLIC INCREASED, NETFLIX LEADS

TV VIEWERS FAVOR SHOWS WITH DIVERSE CASTS AND AUTHENTIC STORYLINES

10. 2. 2024 The rapidly changing entertainment industry has had two work stoppages in three years — the pandemic and the WGA and SAG-AFTRA strikes — and continues to grapple with an “existential crisis” of inclusion that has been decades in the making. How will Hollywood adapt so that it can move forward? Now that the strikes are… Continue reading TV VIEWERS FAVOR SHOWS WITH DIVERSE CASTS AND AUTHENTIC STORYLINES