WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV

17. 2. 2025 Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast. It’s also a sports event that audiences will… Continue reading WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV

SUPER BOWL 59 IS THE MOST-WATCHED GAME IN HISTORY WITH 127.7 MILLION VIEWERS, ACCORDING TO FOX

11. 2. 2025 The Eagles knocked off the Chiefs and Fox set a record for viewership. On Monday, Fox reported that Super Bowl 59 was watched by an average of 126 million viewers. Those numbers come from Fox’s projections, including Nielsen’s quick national stats and Tubi/NFL’s first-page analysis. Fox updated its Super Bowl viewership numbers on Tuesday, announcing that… Continue reading SUPER BOWL 59 IS THE MOST-WATCHED GAME IN HISTORY WITH 127.7 MILLION VIEWERS, ACCORDING TO FOX

WHO ‘WON’ THE ADVERTISING SUPER BOWL? IT DEPENDS

10. 2. 2025 Budweiser, Lay’s, T-Mobile and Nike could all claim to have “won” the advertising Super Bowl – depending on who you ask and what was being measured. These were winning brands according to some Monday morning post-game analyses. The Super Bowl is a blue-chip advertising occasion as brands can reach what is far and away the… Continue reading WHO ‘WON’ THE ADVERTISING SUPER BOWL? IT DEPENDS

A CAROUSEL OF MONEY CALLED THE SUPER BOWL. THOUSANDS OF DOLLARS FOR A SEAT, MILLIONS FOR ADS

9. 2. 2025 The final game in American football, the famous Super Bowl is probably the most watched sports game ever. And the price of advertising matches it. But famous artists performing at halftime get nothing. America’s biggest sporting event of the year – the Super Bowl – takes place on February 9. The Philadelphia Eagles face the… Continue reading A CAROUSEL OF MONEY CALLED THE SUPER BOWL. THOUSANDS OF DOLLARS FOR A SEAT, MILLIONS FOR ADS

STUDIE USA: STREAMING, LINEAR TV SET NEW VIEWING RECORDS

7. 2. 2025 Streaming was up by 56% in the second half of 2024 but traditional TV also grew by 8%, highlighting the importance of live events. New data from Samba TV shows, as expected, that time spent streaming continues to grow at a rapid pace, growing year-over-year by 56% in the second half of 2024. Meanwhile, linear… Continue reading STUDIE USA: STREAMING, LINEAR TV SET NEW VIEWING RECORDS

REPORT: 56% OF SUPER BOWL LIX VIEWERS EXPECTED TO STREAM EVENT

7. 2. 2025 With the upcoming Super Bowl LIX, featuring the Kansas City Chiefs against the Philadelphia Eagles from the Superdome in New Orleans, again expected to dominate broadcast television viewing, new data suggests streamers will be a big part of the audience. About 56% of total Super Bowl viewers — approximately 67 million people — expected to also stream… Continue reading REPORT: 56% OF SUPER BOWL LIX VIEWERS EXPECTED TO STREAM EVENT

SUPER BOWL LIX: HUMOUR DOMINATES CREATIVE STRATEGIES

6. 2. 2025 Humor and positivity are set to be major themes among this year’s Super Bowl spots, based on analysis of various ads released ahead of the NFL season-closer by DAIVID, an ad-testing platform that uses artificial intelligence (AI) to measure creative effectiveness. The Super Bowl is a blue-chip advertising occasion that reaches millions of viewers. Interest… Continue reading SUPER BOWL LIX: HUMOUR DOMINATES CREATIVE STRATEGIES

5 WAYS BRANDS CAN TAP INTO SUPER BOWL HYPE WITHOUT BUYING A TV SPOT

6. 2. 2025 The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million—before production costs. But in an era of fragmented attention spans and evolving viewing habits, brands don’t need a seven-figure ad buy to capitalize on Super Bowl buzz. Below, five industry experts shared their… Continue reading 5 WAYS BRANDS CAN TAP INTO SUPER BOWL HYPE WITHOUT BUYING A TV SPOT

THE SUPER BOWL PHENOMENON AND HOW THE SPORTING EVENT OF THE YEAR ELEVATED TELEVISION ADVERTISING TO A PRESTIGIOUS DISCIPLINE

6. 2. 2025 How is it possible that the Super Bowl is such a phenomenon? And how does it help form the current shape of what we consider to be truly quality television advertising?

SUPER BOWL: A FINAL WHERE SPONSORS DON’T CUT BUDGETS

6. 2. 2025 This year again, the live coverage of the American National Football League finals will be accompanied by commercials featuring big names. The price of a half-minute ad space has reached a new record. This year’s National Football League final, known as the Super Bowl, falls on Sunday 9 February. This year, the price for 30… Continue reading SUPER BOWL: A FINAL WHERE SPONSORS DON’T CUT BUDGETS

SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE

5. 2. 2025 MAM presents a roundup of the spots vying for viewers’ attention during the advertising show of the year. See who will score the advertising touchdown at Super Bowl LIX. This Sunday, February 9, the final game of the American National Football League will be played. After last year, when the Super Bowl became the most… Continue reading SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE

WHY CELEBRITIES AND THE SUPER BOWL AREN’T LIKELY TO PART WAYS

4. 2. 2025 There was a time when most Super Bowl commercials didn’t feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart. In 2010, only about one-third of Big Game spots included a well-known actor, athlete, or musician, according to television analytics firm iSpot.tv. This changed in 2018, when famous faces appeared in the majority of Super… Continue reading WHY CELEBRITIES AND THE SUPER BOWL AREN’T LIKELY TO PART WAYS

THINKING ABOUT LAUNCHING A NEW PRODUCT DURING THE BIG GAME?

1. 2. 2025 For marketers with a new product to promote, few media destinations are as appetizing as the Super Bowl, which offers a unique opportunity to reach the biggest TV audience of the year. But is launching a new product on one of the biggest game days of the year really worth the $7 million-plus price tag… Continue reading THINKING ABOUT LAUNCHING A NEW PRODUCT DURING THE BIG GAME?

INCREASING THE PERFORMANCE OF TV ADVERTISING WITH QR CODES

11. 12. 2024 QR codes were invented in the 1990s. Their original purpose was to track vehicles during production. They were better than a traditional barcode because they could store a huge amount of information in a small area and were easy to scan. The use of QR codes spread quite quickly outside the industrial sector. Consumer goods… Continue reading INCREASING THE PERFORMANCE OF TV ADVERTISING WITH QR CODES

FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM

1. 10. 2024 When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why.

NOT ALL PLANES ARE ALIKE: AIRLINE TV ADS ARE VARIED AND INVENTIVE

10. 8. 2024 Majestic aircraft, crew uniforms, free drinks, and a view from the aircraft window. At first glance, it might seem that airlines don’t have many options to trump their competitors through TV advertising and ensure that passengers flock to their planes. Fortunately, it is exactly the other way around. Airline TV ads are inventive and interesting.… Continue reading NOT ALL PLANES ARE ALIKE: AIRLINE TV ADS ARE VARIED AND INVENTIVE

WITH TV EVOLVING, WHAT GOES INTO A REMARKABLE AD TODAY?

7. 8. 2024 TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one. In our high-speed digital world, traditional TV has struggled to compete against other media channels to capture and retain the attention of consumers. However, when it comes… Continue reading WITH TV EVOLVING, WHAT GOES INTO A REMARKABLE AD TODAY?

THE AD THAT GETS YOU ON THE ROAD IS THE RIGHT ONE. THE PRIMARY REQUIREMENT IS ORIGINALITY

6. 8. 2024 It is not easy to create an advertisement that gets people up from their chairs, makes them head to the nearest travel agency and book a trip, or keeps them glued to their laptops where they spend hours looking for accommodation and trips in the advertised destination. The ability to stand out amongst a plethora… Continue reading THE AD THAT GETS YOU ON THE ROAD IS THE RIGHT ONE. THE PRIMARY REQUIREMENT IS ORIGINALITY