VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL
4. 12. 2024 Video platform Voyo will reach its target of one million subscribers in the Czech Republic and Slovakia before the end of 2025. Paid video platform Voyo from the TV Nova group recorded 950 thousand subscribers in the Czech Republic and Slovakia at the end of this year. It will reach its target of one million… Continue reading VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL
VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR
27. 11. 2024 The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that. Shows on paid streaming channels such as Netflix or Max are watched by 42% of… Continue reading VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR
STUDY: SPORT IS THE BIGGEST DRAW TO VOD SERVICES
19. 11. 2024 Streaming services are growing mainly due to sporting event offerings, a Kantar study shows. This summer, full of global sporting events such as Euro football, the Conmebol Copa America and the Summer Olympics in Paris, attracted many new users to streaming services. For example, the Olympics were the reason for one in four new Discovery+… Continue reading STUDY: SPORT IS THE BIGGEST DRAW TO VOD SERVICES
BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE
18. 10. 2024 People over 60 are gradually moving to digital content, but brands are not yet able to respond. Baby Boomers, those over 60, are among the wealthiest generation in the world. Their media behaviour is changing, they are spending much more time online, but brands are not yet able to reflect this in their communications. This… Continue reading BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE
WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS
6. 10. 2024 Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments. Believe It or Not was one of the iconic series of the 1990s. When browsing foreign news from the TV and streaming industry, readers can easily feel like they are in that show. For once we read how streaming platforms… Continue reading WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS
STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING
3. 9. 2024 PwC’s five-year revenue outlook for the streaming market suggests only a modest increase in subscription revenues and double-digit growth in advertising revenues. The streaming world, which has been the subject of so much attention in recent years, will face new challenges. While the number of people streaming is still increasing, albeit at a lower rate… Continue reading STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING
HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS
1. 8. 2024 The proliferation of ad-supported subscription and free streaming video platforms is apparently resonating with viewers. New data from Hub Entertainment Research found that two-thirds of TV viewers prefer watching ads if it saves on subscription costs. Over the past three years, the percentage of consumers expressing a preference for ad-supported subscriptions — if it saves… Continue reading HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS
PRIMA+ HAS 1.2 MILLION REGISTERED USERS
1. 8. 2024 Video platform prima+ has 1.2 million registered users and 161 thousand paying users. Prima Group announced that its video platform prima+ has surpassed the one million registered users mark. Specifically, the number of users is said to be 1.2 million and 161 thousand users subscribe to the service. CEO Marek Singer said this at a… Continue reading PRIMA+ HAS 1.2 MILLION REGISTERED USERS
STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS
19. 7. 2024 Between 2022-’23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising Research Foundation. A growing number of U.S. households are watching TV exclusively on their mobile devices, according to new findings from the Advertising Research Foundation. ARF’s survey, which comprises data collected online, face to face and by phone… Continue reading STUDY USA: 6% OF HOUSEHOLDS WATCH TV SOLELY ON MOBILE DEVICES, SURVEY FINDS
PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028
16. 7. 2024 In its Global Entertainment and Media Outlook 2024-2028, PWC analysts suggest that by 2028, advertising will contribute almost 28 per cent of all the money that streaming services make. As the global streaming services pivot towards advertising and subscription-funded strategies, a new report from PWC suggests adverts are going to be even more important in… Continue reading PWC: ADS WILL MAKE UP OF A QUARTER OF STREAMERS’ REVENUES BY 2028
DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO
10. 7. 2024 Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life! It’s no longer about video consumers “cutting the cord,” with younger folks determining new, more user-friendly ways of watching television. Heck, “Netflix and chill” isn’t even a thing with these kids anymore The whole idea of what is video… Continue reading DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO
STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’
8. 7. 2024 Subscribers in the United States are returning to streaming services they only resigned from a few months previously. Research from Ampere Analysis shows that Disney subscribers who had previously churned and then returned (known as ‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months than those who take Disney+… Continue reading STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’
VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030
8. 7. 2024 The Czech pay video-on-demand market is still poised to increase its penetration, a panel discussion at this year’s Karlovy Vary festival heard. The Czech pay video-on-demand (SVOD) market may continue to grow in the next few years, at least until 2030. Lucie Oravčíková, digital director of the Nova Group, said this at a discussion held… Continue reading VOYO IS NUMBER TWO BEHIND NETFLIX. CZECH MARKET MAY GROW BY 2030
STUDY USA: PARIS OLYMPICS TO JUMPSTART U.S. SVOD SUBSCRIPTIONS
10. 6. 2024 One-in-four American subscribers (29%) will sign up to a new streaming service to watch the Paris Summer Olympic Games this July. For those who already pay for at least one sports-themed streaming platform, the percentage jumps to 66%, according to new data from Bango, released in its new Going for Gold report. The research, based on data from 2,000… Continue reading STUDY USA: PARIS OLYMPICS TO JUMPSTART U.S. SVOD SUBSCRIPTIONS
PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL
28. 5. 2024 The new reality series Escape about young people will be launched by Prima first on its video service prima+ and a week later on Prima Cool. From Monday, 17 June, the new reality series Escape will be added to the prima+ service. A week later, from 24 June, it will also be broadcast on the… Continue reading PRIMA LAUNCHES REALITY SERIES ESCAPE ON PRIMA+ AND PRIMA COOL
A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE
22. 5. 2024 Almost 25% of viewers to video-on-demand services in the Czech Republic are watching through shared subscriptions rather than paying for them individually. The data is provided by the Atmedia index research. At least 2.8 million Czechs aged 15–69 watch the paid VOD services like Netflix, HBO Max, or Disney+ several times a month, with an… Continue reading A QUARTER OF CZECH VOD VIEWERS ENJOYING A FREE RIDE
STREAMING WARS ARE MOVING TOWARDS BUNDLING
21. 5. 2024 Streaming services are increasingly taking a bundling approach across different operators. In the United States, the streaming market is approaching saturation, notes Erika Luzsicza. Streaming giants have once again taken a step closer to traditional cable TV. How is this possible? Has competition or the hunt for new paying customers forced them to do so?… Continue reading STREAMING WARS ARE MOVING TOWARDS BUNDLING
VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES
21. 5. 2024 Vodafone is adding the streaming service prima+ to its offer. Vodafone TV is adding a plus sign to its name from 21 May. Henceforth, every Vodafone TV+ package will include a subscription to the prima+ video service in the highest Premium standard (without ads). The prima+ Premium video service normally costs CZK 149 per month,… Continue reading VODAFONE TV ADDS PRIMA+ VIDEO LIBRARY TO PACKAGES
