OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR

13. 2. 2025 Audit firm Media Strategy presents data as part of its PPA Ranking for the full year 2024. Media agencies OMD and PHD had the highest share of net investment in TV advertising among domestic media agencies last year. For the period from January to December 2024, both agencies’ share stood at 12%. Specifically, it was… Continue reading OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR

TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

11. 2. 2025 Social events are most often followed by people through television and online news sites. That’s according to new CVVM data. People mostly follow social events via television and internet news sites. In both cases, more than a third (35%) of respondents said they follow society-wide events in this way at least once a day, and… Continue reading TELEVISION AND WEBSITES ARE THE MAIN SOURCE FOR FOLLOWING EVENTS

WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS

3. 2. 2025 Cancellation of terrestrial TV broadcasting would mean huge costs for making content available, says Steven Marshall, a representative of owner Czech Radio Communications. On the occasion of a meeting of the board of directors of Czech Radiokomunikace (CRA), Steven Marshall, a representative of the shareholder, London-based Cordiant Digital Infrastructure fund, arrived in Prague. He is… Continue reading WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS

ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING

23. 1. 2025 A new study from HUB Research shows that viewers of streaming services are receptive to advertising, especially when it saves them money on subscriptions. Users of streaming services are more willing to watch ads. That is, a full two-thirds of users have no problem with advertising as long as the ad reduces the price of… Continue reading ARE THE GOLDEN DAYS OF TELEVISION ADVERTISING RETURNING? AUDIENCE ATTITUDES ARE CHANGING

MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS

31. 12. 2024 New TV stations and the continued development of video-on-demand, changes in Jaromír Soukup’s media companies, the demise of the first print dailies, the debate on the shape of media legislation and the development of DAB+. These are some of the main media events in 2024. This year started with the arrival of new TV channels,… Continue reading MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS

HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

3. 12. 2024 Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands. Ice hockey continues to be the most common sport that Czechs fans in the domestic market. This is true for 59% of the Czech population, and for a third… Continue reading HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

26. 11. 2024 Working in the media is perfect for those who don’t want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities. As a media professional, you’ll be in the thick of the action, getting… Continue reading WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?

PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

14. 11. 2024 Publicis Groupe was one of the agencies in the Czech Republic to participate in Median’s EyeMeter pilot project. Its aim is to find out more accurate information about how much attention and time people are paying to advertising content. The results of the pilot study will be available during January next year. The entire project… Continue reading PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES

7. 11. 2024 The Christmas broadcast of TV Nova will bring special episodes of some established shows as well as classic fairy tales and film comedies. Television Nova will include in the pre-Christmas and Christmas broadcasts two specials of the knowledge show Na lovu, on Christmas Eve, among other things, a Christmas episode of the series Ulice and… Continue reading NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES

CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV

6. 11. 2024 Czechs search for information mostly on online media and on TV, while a third of Czechs use social networks, according to research by NMS Market Research. The most common source of information for Czechs and Czech women is online media and newspapers. 65% get information about events in the Czech Republic and the world from… Continue reading CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV

PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

14. 10. 2024 In the Czech Republic, internet advertising will continue to thrive in the coming years, while TV and radio will grow only slowly, according to a PwC study. Total revenues from Internet advertising will continue to grow at a relatively fast pace in the Czech Republic this year and in the years ahead. Television and radio… Continue reading PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV

10. 10. 2024 The Radio Spectrum Policy Group (RSPG) has launched a consultation on the future use of the 470-694 MHz (UHF) frequency band, which is crucial for television broadcasting as well as cultural and media services. The UHF band is important for the dissemination of digital television as well as wireless devices for productions such as microphones.… Continue reading EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV

WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

6. 10. 2024 Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments. Believe It or Not was one of the iconic series of the 1990s. When browsing foreign news from the TV and streaming industry, readers can easily feel like they are in that show. For once we read how streaming platforms… Continue reading WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1

20. 9. 2024 Another of the thematic channels that the Prima Group is preparing for the Slovak market will start broadcasting on 1 November. Following the launch of the Slovak version of Prima Cool SK in May, the Prima Group will expand its offer of Prima stations for Slovak viewers with the addition of the female channel Prima… Continue reading PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1

CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

2. 9. 2024 CNN Prima News has launched a special broadcast on Monday, September 2, to cover the regional and Senate elections. As of Monday, September 2, 2024, CNN Prima News has launched a special broadcast on CNN Prima News for the county council and Senate third elections. It will feature debates between the candidates for the county… Continue reading CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year. Revenues at Media Club, which trades advertising in various media segments, increased by almost six per cent year-on-year to CZK 5.7bn last year. Net profit also rose to CZK 677mn. This is according to information… Continue reading MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES

10. 8. 2024 Axocom research shows that up to 46% of the Czech population hides quilty pleasures. There are series and shows that Czechs tell their friends and acquaintances about. But then there are also some that they are ashamed of and watch in secret, so that their closest friends don’t know. Most often these are adult films,… Continue reading ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES

REVOLUTION IN THE TV MARKET: THE CZECHS ARE REPLACING OLD MODELS WITH NEW ONES. ONLY 8% OF HOUSEHOLDS HAVE NO TV

20. 7. 2024 The survey shows that the average Czech family still cannot imagine life without a TV, even though in recent years it has been competing with phone and tablet screens. Fewer than 8% of Czechs have no TV at home and 30% have bought a new one in the last two years. This is partly due… Continue reading REVOLUTION IN THE TV MARKET: THE CZECHS ARE REPLACING OLD MODELS WITH NEW ONES. ONLY 8% OF HOUSEHOLDS HAVE NO TV