STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES

20. 3. 2025 Investment in TV advertising makes performance media spend go further, according to a new study by GroupM. Analysis of 14 brands with a combined spend of £283m revealed an average uplift of 15.4% in tracked paid social media performance when advertisers concurrently ran “significant weights” of TV advertising. The study also found double-digit uplifts in brand… Continue reading STUDY UK: TV ADVERTISING BOOSTS PERFORMANCE MEDIA OUTCOMES